KoMarketing Associates

DECEMBER 5, 2017

Their answers ranged depending on their industry, but we found that most were interested in attempting new strategies and techniques for the B2B market, like artificial intelligence, paid social media campaigns, and virtual reality, while others wanted to focus budget dollars on tried-and-true tactics that work.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Metadata

FEBRUARY 2, 2023

Google PPC ads still drive a solid cost per lead (CPL)? Understand your company dynamics + marketing maturity There’s a relatively “accepted way” to drive revenue in the B2B world: A demand generation strategy built on the back of a mix of PPC, paid social , and events will usually do the trick. Most B2B companies do.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Demand 52

Metadata

JULY 22, 2020

Thanks to these vendors, and increased targeting capabilities across platforms, most B2B companies have made the transition from traditional campaigns to an account-based marketing (ABM) approach, with varying degrees of success. Nurturing demand also includes supporting the brand and customer growth.

Account Based Marketing 98

Account Based Marketing Demand Generation Demand Generation Agencies Ideal Customer Profiles 98

Metadata

JANUARY 18, 2023

In a down economy, the advertisers who keep their companies’ growth engines running are the ones who think like investors and execute like scientists. Instead of reacting emotionally to a high cost per lead (CPL), dig deep to understand how your strategy impacts revenue—and then freak out, if necessary. What about referrals?

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

Launch Marketing

NOVEMBER 21, 2018

Platforms include, but are not limited to: Google, Bing, Facebook, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. LinkedIn Ads is typically the best paid social media channels for B2B while many online marketers go to Google Ads for search engine marketing (SEM) campaigns.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

Metadata

SEPTEMBER 28, 2022

Use image or video ads on Facebook and LinkedIn? Let’s be real: even a 15-second video ad requires a ton of resources. In fact, they drive a better cost per lead (CPL) than video ads. Here are 9 best practices to ensure you’re getting the most out of your image ads on Facebook and LinkedIn: 1. Make them look native.

Paid Search Agency 52

Paid Search Agency Ads Practices Cost per Lead 52

Hubspot

APRIL 23, 2020

We wanted to build content to support marketers planning their strategies for the upcoming year. For our paid channels, we chose to focus on Facebook Ads (historically the lowest CPL for us) and LinkedIn Ads (typically more expensive but more effective targeting for the audience we wanted to attract).

Acquisitions 97

Acquisitions Hubspot Lead Scoring Lead Ranking 97