How Metadata Fundamentally Changed My Approach to B2B Marketing
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APRIL 8, 2024
When I joined Armorblox in 2021, my marching orders were to run paid campaigns, primarily on LinkedIn. Keep in mind that this was my first time running any sort of paid social campaign , but from what I knew about B2B marketing, a LinkedIn-first strategy was par for the course. With Metadata, our CPL dropped to about $50.
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