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How Metadata Fundamentally Changed My Approach to B2B Marketing

Metadata

APRIL 8, 2024

After a few years, I decided it was time for a change, so I made a big one and started my career in marketing at a company called Influitive , which is the technology behind the customer communities at companies like Adobe, ADP, and IBM. Fast forward a few months, and I was more convinced than ever that LinkedIn wasn’t the answer.

Cost per Lead

Cost per Lead CPO B2B Marketing Advertising Agencies

Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

Metadata

JANUARY 8, 2024

But according to Liam, those metrics mean jack to everyone at your company who matters. Liam outlined these backburner metrics in his DEMAND session as follows: Cost metrics: Metrics that measure the cost per something —think cost per lead (CPL) and cost per acquisition. We agree with that advice, too.

Cost per Lead

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools

B2B Marketing Zone

How Metadata Fundamentally Changed My Approach to B2B Marketing

Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

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