Stop Struggling, Start Experimenting: How to Think About Your Paid Ad Experiments
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DECEMBER 5, 2023
For example, you can create a rule that tells Metadata to stop spending on an experiment if it’s not generating a lead after a certain number of clicks. Optimize for pipeline (not CPL) and use auto-pause My biggest gripe with native ad channels is that you can only optimize toward vanity metrics like leads, impressions, and clicks.
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