Remove CPL Remove Demo Remove Facebook Remove Traffic
article thumbnail

More Than a Button: The Best CTAs for Paid Social Advertising (Based on $130M in Ad Spend)

Metadata

You might be asking this question: Which ones should I use on Facebook and LinkedIn? In the context of paid social advertising , a call to action encourages someone in your target audience to do something next, such as download an ebook, request a demo , or learn more about your product. What about CTAs on Facebook?

article thumbnail

Untapped Opportunity – Lookalike Audiences for LinkedIn, Facebook and Google Ads

Directive Agency

One of the significant challenges within paid advertising is prospecting while staying within your cost-per-lead (CPL) or cost-per-action(CPA) target. Google, Linkedin, and Facebook allow you to upload customer email lists. Login Pages Are Effective For: Driving relevant traffic. These people are likely to become new customers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

It signals brand awareness, and is a much better leading indicator than total traffic. This number can be broken out by source to see which channels are driving the largest increase in traffic month-over-month. . 4: Cost-Per-Lead (CPL). . CPL thresholds will vary quite a bit based on the product and industry.

article thumbnail

How Metadata Uses Metadata

Metadata

Internally, we leverage it for all of those reasons, but specifically, we seek to generate demo requests that convert to booked meetings and eventually qualified pipeline. I like to use Metamatch audiences, specifically for Facebook and Instagram, to drive traffic to our company’s website. The masses will continue to scroll.

CPL 98
article thumbnail

Best Calls to Action for Digital Marketing (Backed By Data)

Metadata

B2B brands can use their paid social and Google Ads to: generate leads from content, start sales conversations, increase their demo requests, and eventually get people to purchase a product. So, today let’s dive into what are the best call to action options for B2B brands across Google, LinkedIn, and Facebook Ads – all backed up by data.

article thumbnail

Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

Metadata

Liam outlined these backburner metrics in his DEMAND session as follows: Cost metrics: Metrics that measure the cost per something —think cost per lead (CPL) and cost per acquisition. Marketing conversion metrics: Metrics tied to specific channels, like Facebook, LinkedIn, or Google Search. Schedule a demo today. Here you go.

article thumbnail

Lead Generation Case Study: 7 Examples of Success

Single Grain

Results: Converted Leads With Free Trial Sign-Ups Twenty20’s website traffic increased by 403% while achieving the same consistent revenue per session. Their current strategy was generating website traffic but not new leads. First, they targeted countries whose traffic had no value.