FMG Suite

AUGUST 11, 2021

Facebook ads are sponsored advertising blocks that show up in news feeds and on other Facebook pages. The ads you see on your Facebook page are selected specifically for you based on your profile — your established interests and those of your Facebook network. Find Your Target. Focus on What’s Important.

Facebook 52

Facebook Ads Tips Generation 52

Valasys

DECEMBER 16, 2019

As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses. According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences. Facebook boasts of having 2.45

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Directive Agency

AUGUST 3, 2020

It’s going to take a lot more than a stellar Facebook ad to turn a prospective buyer into a paying customer. In reality, while Facebook may not be the most obvious choice for B2B marketers, the platform can be a powerful channel for promoting your brand and generating qualified leads. Facebook advertising for B2B brands.

Top of Funnel 64

Top of Funnel Paid Search Agency Facebook Ads 64

KoMarketing Associates

JANUARY 21, 2020

As the years have progressed, stories have become even more prevalent across Instagram and Facebook alike. In the B2B space, there are several creative ways to share content via Instagram or Facebook stories. Organic reach, specifically on Facebook, was only 6.4 Product demos / explainer videos.

Paid Content 157

Paid Content Social Media Tips Marketing & Strategy 157

Marketing Insider Group

DECEMBER 18, 2023

and Business Insider Target based on audience type, device, geography, income, gender, and age; by channel, by demo or interest The numbers 247M viewers (94% US reach), 122M mobile uniques Consumers look at in-feed ads 52% more frequently than banner ads 500+ Native Ad campaigns delivered since 2012 4.

Paid Content 237

Paid Content Distribution Cost Per Thousand Budget Programs 237

Metadata

NOVEMBER 7, 2023

You might be asking this question: Which ones should I use on Facebook and LinkedIn? In the context of paid social advertising , a call to action encourages someone in your target audience to do something next, such as download an ebook, request a demo , or learn more about your product. What about CTAs on Facebook?

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

SocialPilot

JANUARY 15, 2024

In 2024, video content will make up for 82% of the internet traffic. Social Media Video Stats for Facebook 45. More than 8 billion videos are viewed on Facebook daily. On average, Facebook users spend 26 minutes per day watching videos on the platform. More than 500 million people watch videos on Facebook.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Zoominfo

JUNE 25, 2018

YouTube is the third most visited site in the world after Google and Facebook. Product demos: Let’s face it– product demos in written form are often boring and confusing. And research shows, your customers are already searching for video demos. YouTube is an online community just like Facebook or Twitter.

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Contently

JANUARY 24, 2020

You need to properly setup your marketing stack (GA, Pardot, Salesforce, SEMRush, Facebook Business Manager, etc.) If you’re B2B , most of your inbound business comes from demo requests or people looking to talk to sales. SEO: Measure gains in search traffic and ranking improvements for target keywords.

ROI 169

ROI Content Marketing Marketing Analytics Tools Content 169

Webbiquity

OCTOBER 11, 2022

SEO helps generate traffic created from people who come to your site from organic search results, which often has one of the highest conversion rates. Data analytics will show you the amount of traffic your site receives so you can track the performance and effectiveness of marketing efforts. Utilize Automation.

Digital Asset Management 270

Digital Asset Management Product Brand Identity Branding 270

Directive Agency

OCTOBER 2, 2019

Let’s look at a few examples and how much we can efficiently increase our reach by: In the screenshot below, you can see the original list of marketing qualified leads that were uploaded into Facebook was below 1,000. Google, Linkedin, and Facebook allow you to upload customer email lists. Lead generation. Login Pages.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

Sprout Social

OCTOBER 1, 2020

” For example, Facebook’s ad platform allows you to get super granular in terms of who your ads get served to. Want to only present ads to college-educated millennial women in Chicago who are interested in beauty influencers and follow Ulta’s Facebook page? Lead generation (or driving website traffic).

Social Media 144

Social Media Advertisements Advertising Campaigns 144

Anyword

JANUARY 4, 2019

To help publishers stay informed of the most important Facebook and content distribution trends, we launched The Keywee Facebook CPC Tracker , a monthly update on Facebook CPCs based on analysis of data from over 500 publishers. This leads to increased demands (and therefore prices) on platforms like Facebook.

CPC 45

CPC Cost Per Click Facebook Storytelling 45

Optinmonster

FEBRUARY 2, 2024

Set a CTA on Your Facebook Page 5. Create a Subscribers-Only Facebook Group 6. Create a CTA Post on Instagram Yes, you can run Instagram ads the same way you can Facebook ads, but we’re talking “free” here, folks. Create a Subscribers-Only Facebook Group Exclusivity is a great way to grow your list.

Ad Building 78

Ad Building Paid Search Agency Social Media User-Generated Content 78

KoMarketing Associates

JULY 23, 2019

From live video, to webinars, to stories on Instagram, Facebook and Snapchat — there are a multitude of ways to reach your audience using video on social media. Product Demo Videos. Another option is to showcase a demo to show the results of your product or service or useability in order to peak the interest of your target audience.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

Parse.ly

APRIL 20, 2023

These Goals can include things like “increase conversions from email,” “increase traffic from search,” or even simple Page View goals. Campaigns is a feature that helps you track how your team’s distribution efforts—digital advertising, social sharing, and newsletter programs—drive traffic to your site. demo The post New Parse.ly

Features 52

Features Campaigns Advertising Mediums Paid Search Agency 52

Heinz Marketing

MAY 16, 2023

Some of the most popular video platforms include YouTube, Instagram, Facebook, TikTok, and LinkedIn. Or if you’re looking to drive traffic to your website, YouTube may be the best option. For example, if you’re targeting a more professional audience, LinkedIn may be the best choice. So why wait?

Social Media 93

Social Media Video Marketing Media Marketing & Strategy 93

Zoominfo

JUNE 19, 2018

In fact, live-streaming currently accounts for two-thirds of all internet traffic and is expected to jump to 82% by 2020 ( source ). Offer product demos or how-to videos. Host a live demo to give your audience an in-depth look at how customers and prospects can use your product best. Provide live event coverage.

Video Marketing 207

Video Marketing B2B B2B Thought Leadership Broadcasting 207

Martech

NOVEMBER 17, 2021

Initially we were spending media dollars on account-based ad platforms and were generally getting a high volume of clicks and traffic to our site,” said Kuperstein, “However, the data could not confirm if we were connecting with our personas or really just anyone from a target account.”. Facebook opportunity. Wasted media.

Advertising Channels 107

Advertising Channels Campaigns Merchandising Optimization 107

Salesforce Marketing Cloud

APRIL 16, 2024

Say you’re a local bakery hoping to increase foot traffic and online orders. You can use social media platforms like Instagram and Facebook to showcase your baked goods. For small businesses, SEO is invaluable as it enhances online presence, drives organic traffic, and boosts brand credibility.

52

52

Metadata

SEPTEMBER 28, 2021

Retarget folks who’ve visited your pricing and demo pages. If B2B buyers want to get in touch and schedule a demo, they know how to do that for themselves. Schedule a demo” might work some places some of the time, but it won’t work everywhere all the time. You can do the same thing on Facebook too. Here’s how.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Metadata

SEPTEMBER 28, 2021

Retarget folks who’ve visited your pricing and demo pages. If B2B buyers want to get in touch and schedule a demo, they know how to do that for themselves. Schedule a demo” might work some places some of the time, but it won’t work everywhere all the time. You can do the same thing on Facebook too. Here’s how.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

BenchmarkONE

NOVEMBER 10, 2022

In fact, Facebook gets about eight billion video views daily. However, for video funnels to be successful, you have to do the following: Identify the traffic source for the top-of-the-funnel content. A typical webinar funnel starts with generating traffic to your webinar landing page and ends when they purchase your product or service.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

Directive Agency

SEPTEMBER 12, 2019

Lookalike audiences are available on various ad platforms, but today we’ll discuss how you can create them on Facebook, LinkedIn, and Google Ads. The first step is to make sure you have created and set up your Facebook pixel if you plan on using your website data. Utilize this audience in an upcoming Facebook campaign.

Paid Search Agency 40

Paid Search Agency Linkedin Facebook Ideal Customer Profiles 40

Anyword

APRIL 4, 2019

In the wake of ongoing Facebook changes, we launched The Keywee Facebook CPC Tracker to provide publishers with monthly updates on Facebook CPCs and industry trends, based on analysis of data from over 500 publishers. In March, we saw a 13% increase in CPCs on Facebook. March Data.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Brandwatch Marketing

OCTOBER 25, 2023

Look at website traffic Measuring your website traffic over time can reveal insights into brand awareness, but it’s important you are looking in the right places. If you only use inbuilt analytics platforms (such as Facebook Insights), you can only see the tip of the iceberg. Stay in control of your brand perception.[/bw_banner_cta]

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Only B2B

DECEMBER 29, 2022

By investing in SEO, you may outperform your rivals, increase organic traffic, and increase website conversions. When we refer to social selling, we do not, however, imply bombarding users of LinkedIn or Facebook with messages about your product or links to Calendly urging them to schedule a demo. Offer a Free Demo Or Trial.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Anyword

FEBRUARY 6, 2019

In the wake of ongoing Facebook changes, we launched The Keywee Facebook CPC Tracker last January to provide publishers with monthly updates on Facebook CPCs and industry trends, based on analysis of data from over 500 publishers. The year began with a 17% drop in Facebook CPCs from December 2018 to January 2019.

CPC 40

CPC Cost Per Click Facebook Sales Qualified Leads 40

Anyword

MARCH 6, 2019

We launched The Keywee Facebook CPC Tracker , based on analysis of data from hundreds of publishers, to help publishing leaders understand how changes to the Facebook platform affect their work. showed that internal referrals make up 35% of publisher traffic. To learn more, request a demo here. Research by Parse.ly

CPC 40

CPC Cost Per Click Facebook Storytelling 40

Brandwatch Marketing

MARCH 7, 2023

Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7 Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7 Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7 Facebook accounts for 53.1%

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Zoominfo

APRIL 9, 2019

YouTube is the third most visited site in the world after Google and Facebook. Product demos: Let’s face it– product demos in written form are often boring and confusing. And research shows, your customers are already searching for video demos. YouTube is an online community just like Facebook or Twitter.

Youtube 100

Youtube B2B Marketing Advertising Agencies B2B 100

Unbounce

AUGUST 26, 2021

Adding a video to your landing page—whether it’s a product demo, customer testimonial, or an animated background—has often been championed as an effective way to showcase your offer to visitors. form-fill and click-through pages) Pages with traffic from different ad channels (e.g., mobile and desktop).

Landing Pages 145

Landing Pages Video Marketing Conversion Click Rate 145

OutboundView

SEPTEMBER 26, 2018

Are you looking to immediately increase blog traffic? If you are like most B2B companies, your content strategy looks like this… Your company has a blog, you regularly’ish write new pieces, you publish, throw the link out on LinkedIn/Facebook/Twitter. Then you wait for traffic……which never seems to come….

Traffic 28

Traffic Content Linkedin B2B Sales 28

Parse.ly

AUGUST 3, 2023

Common campaign tracking use cases Tracking campaigns through Parse.ly’s Campaigns feature is an easy way to determine how your distribution efforts drive traffic to your site. Schedule a free demo to get started The post Apple is Making Tracking Harder: What Parse.ly Campaigns dashboard. Campaigns dashboard. Not a Parse.ly

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

Oktopost

FEBRUARY 24, 2022

How to Do Social Selling on Facebook. LinkedIn might not have the same image as Facebook, Twitter, or other social media giants, but it’s still the most effective way for B2B brands to develop relationships with leads. If you don’t already have a Facebook profile for your business, today would be a good time to start.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Parse.ly

JULY 25, 2023

While we normally recommend using additional metrics alongside pageviews, sorting this content by the amount of traffic to the page or post is ideal for tracking topics that may be trending across your channels. For example, a sudden spike in referrals from Facebook or Twitter may signal a piece of content gaining momentum.

Viral Marketing 52

Viral Marketing Analytics Content Eye-Tracking 52