Google Ads Retargeting: Everything You Need To Know
Optinmonster
MARCH 21, 2024
Google Ads retargeting, often interchangeably referred to as Google Ads remarketing, is a sophisticated tool designed to re-engage users who have previously interacted with your website or mobile app. Return on Ad Spend (ROAS): ROAS measures the revenue generated for every dollar spent on your campaign.
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