Is paid social advertising still worth it in 2023?
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SEPTEMBER 28, 2023
After a few months, my cost per lead (CPL) was $3k, and I was in a frenzy. While they’re solid leading indicators of success, they shouldn’t determine paid social’s fate. But Abdallah, my go-to lead gen tactics aren’t working My lead gen tactics aren’t working was a phrase deeply entrenched in my vocabulary at Armorblox.
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