B2B Marketing Traction

AUGUST 15, 2011

” My colleague Kim Defenderfer of California United Bank , asked me to speak about Social Media to a CEO Forum sponsored by California United Bank and CPA firm Rosenthal Pearson Fong & Frew. More businesses recognize a need to have a presence on Facebook, but a common question is, “What should we post on our Facebook wall?”

Facebook 100

Facebook Trade Show Press CPA 100

B2B Marketing Traction

OCTOBER 28, 2009

When I was in sales and marketing in the software industry our ad agency account rep told me that people read letters and ads in a “Z” format. I call the one-sheet the “calling card of networking and sales.” Dennis McCue, Management Consultant to CPA & Law Firms. Once you create your one-sheet, what do you do with it?

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

B2B Marketing Traction

JULY 20, 2016

I have a thirty-plus-year career in B2B marketing and sales, and I’ve consulted with hundreds of companies in the last twenty years. If you do create content based on someone’s original work, at least mention the author and, even better, provide a link to the original material.

B2B Marketing 100

B2B Marketing Ethics Work Management B2B 100