Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Both Pay Per Click Advertising (PPC) and Buyer Hubs/Lead Generation sites offer opportunities to cap the Cost Per Lead and gain some control (which is not as easy in other media, save Direct Response.) Are All Leads Created Equal?

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Online Marketing Institute

JANUARY 4, 2011

As my friend Crispin Sheridan shared recently on ClickZ, targeting these “first mover” items is good for link generation. When something within your industry changes, you should have a forum so you can quickly post about the change and gain links.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Outbrain

JUNE 21, 2021

While in the past, attribution was nearly impossible, data transparency now enables marketers to optimize their campaigns so they perform better. And that’s why it’s called “performance marketing”. What Is Performance Marketing? SEM is the placement of paid ads on search engine results pages (SERPs).

Cost Per Thousand 66

Cost Per Thousand Paid Content Paid Search Agency Cost Per Click 66

Single Grain

APRIL 27, 2023

By conducting Google Ads PPC audits, businesses can identify which campaigns and keywords generate the highest ROI, which ad copy and landing pages are most effective, and which campaigns require adjustments or optimization. It also helps identify potential gaps in the market and discover new growth opportunities.

PPC 52

PPC eCommerce Lead Ranking Lead Scoring 52

Single Grain

JANUARY 31, 2020

Top Features of WordStream Google Ads Performance Grader: Increases your impression share so that you get greater exposure and multiply your lead generation results. This unique AI-powered tool provides real-time call analytics that allow marketers to make informed decisions based on specific data gathered from these phone conversations.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Digital B2B Marketing

JUNE 7, 2012

A marketing approach that treats every company individually rather than as a mass of similar companies TAP : Targeted Accounts Program. SEM : Search Engine Marketing. SMM : Social Media Marketing. UX : User Experience Online Marketing Acronyms CTR : Click Through Rate or Click Rate. CPA : Cost per Action.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

QuanticMind

SEPTEMBER 14, 2018

For years, online marketers have been using it as an opportunity to generate higher levels of return on investment with far less work required than ever before. What you’re doing here is optimizing your bids to not only get as many conversions as possible, but to also fall within your average CPA at the exact same time.

Cost per Acquisition 44

Cost per Acquisition Automation Cost Per Click CPC 44