The 8 Things You Must Do to Improve Your Sponsored Social Ads
Convince & Convert
MARCH 19, 2018
By paying per impression, you can optimize your CPM to just $0.02 For example, if a long-form video performs well on Facebook, upload it as a YouTube video to capture attention there. Pinterest or LinkedIn) will expand its reach with little effort. If it’s conversions you’re after, make sure you’re paying on a CPA basis.
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