QuanticMind

JUNE 27, 2023

In order to have something to optimize toward, you should look at your goals and translate them into measurable KPIs during planning (CPC, CPA, CTR, conversions, etc.) The sample size needs to be large enough to be valuable and allow for informed decision-making. It's a lot like picking a campaign targeting tactic.

Optimization 52

Optimization Campaigns Ad Exchange CPC 52

QuanticMind

OCTOBER 24, 2017

A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). Last year, the Carousel extension went through a limited holiday beta, and participating merchants saw a 10-13% CTR lift with no observed cost-per-click (CPC) increase.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

QuanticMind

SEPTEMBER 9, 2020

Sample Dashboard Widgets: Aggregated Digital Marketing Performance from All Channels. Overview: Format: Single Value Tiles Time Period: Yesterday Metrics: Ad Spend, Cost per Click (CPC), Conversions, Cost per Conversion (CPA), Revenue, Return on Ad Spend (ROAS). Component #1: Most Recent Performance Snapshot.

Cost Per Click 82

Cost Per Click ROAS CPC Cost per Acquisition 82

Single Grain

AUGUST 18, 2023

We achieved these results while reducing costs by 16% and maintaining a CPA of -32%. By targeting K-5 school administrators on LinkedIn, Learning A-Z achieved 462 new users, notably one free trial, four new purchases, positive website metrics, and 12 sample downloads. Not only that, but CPC was up by 168%. conversion rate.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

Directive Agency

MAY 9, 2017

Here’s a sample of daily inputs for a high-performing VP of Marketing: Assign Daily Objectives For Each Team Member. To provide even more context, here are a few sample topics: Auditing the Link Profile of Over 100 B2B SaaS Firms: Winners and Losers. Audited blog headlines for CTR. Evangelize Brand. Duplicate Content.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85