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Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

to build personas by analyzing a sample of your existing customers. Of course, it can also assign each person to the correct persona for each client. Mariana has prebuilt integrations with Twitter, Facebook, Salesforce.com CRM, Pardot, Eloqua, and Marketo. This is where Mariana comes in. Pretty cool, I must say.

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Openprise Gives Marketers Easy(ish) Tool to Manage Their Data

Customer Experience Matrix

Most are marketing and sales operations staff supporting Salesforce.com and Marketo who use Openprise to supplement the limited data management capabilities native to those systems. Of course, the value of such a system depends on the actual actions it makes available. Current clients use Openprise in more modest ways, however.

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6Sense Finds B2B Prospects Using Web Site Activities

Customer Experience Matrix

Of course, there are more important things about 6Sense than whether I consider it a CDP. Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. Assignment rules might use purchase likelihood or a predictive model trained against a sample of companies in each buying stage.

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The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing

Adobe Experience Cloud Blog

And of course, this means revenue. More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com. Of course, this keynote ousting would have produced epic PR with or without Marc’s brilliant response. Event Marketing. Video Marketing.

PR 48
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Create, Engage, Convert: Achieving Success with AMA’s Virtual Xchange

Adobe Experience Cloud Blog

Here Dennis Shiao, Director of Product Marketing at INXPO, walked through the process of driving registration, which of course leads to greater numbers of engaged attendees. For reference, also be sure to grab Maria’s presentation slides, which include an exclusive sample webinar checklist. Come to Register, Stay to Attend!

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Content Marketing Analysis: How to Win The CRM SaaS Market

Marketing Insider Group

All you have to do is look at Salesforce.com, arguably the first successful SaaS tool. salesforce.com. Salesforce.com. salesforce.com. We used Buzzsumo to determine how often a sampling of these brands are publishing content and how well that content sees engagement relative to each other. Authority Score.

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Social Pros 19 – Scott Stratten, UnMarketing

Convince & Convert

Thanks always to Argyle Social for sponsoring the podcast, also from Infusionsoft , Janrain , and of course Jim Kukral himself, at Digital Book Launch. So, my question Jim, is if all of these companies are being bought and rolled up into enterprise software platforms, Oracle , Salesforce.com , etc. Jay’s Thought of the Week.