Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

JULY 21, 2009

It shows how specialized software can be much better at one function than general purpose systems. The flash show when you enter the company’s Web site could easily be mistaken for a demand generation product – it lists campaign workflow, list segmentation, email templates, Salesforce.com integration and dynamic reporting.

Efficiency 120

Efficiency Marketing Automation Services Work Management Marketing Management 120

The Mx Group

OCTOBER 18, 2017

As an experienced marketing practitioner, I figured if I had questions about how to get started with account-based marketing, so might you! I snagged a few minutes of time from our very busy, very knowledgeable Director of Client Services, Tim Cook, to get his perspective. There are ways around that, of course.

Account Based Marketing 72

Account Based Marketing Demand Generation Agencies Marketing Automation Services Salesforce.com 72

Customer Experience Matrix

JUNE 9, 2009

But I expect the sales automation vendors to take the business for themselves. Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. An average Salesforce.com seat is around $100 per month these days.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

JANUARY 8, 2009

The conversation has sharpened my own thinking on the subject and prompted a couple of conversations with vendors. Typically this is the company they work for, although there might be another relationship such as consultant or services vendor. This is a topic we do cover in the Guide, but not in the detail he needed.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Work Management 120

Customer Experience Matrix

SEPTEMBER 1, 2009

When Net-Results ’ showed me their marketing automation system, the demonstration ended so quickly that I wondered what was missing. This process has five functions: send emails to prospects; capture responses on landing pages; score leads; send qualified leads to sales; and nurture non-qualified leads with multi-step campaigns.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Customer Experience Matrix

SEPTEMBER 7, 2010

Summary: LeadPAC lets marketers pay for email responses as easily as they pay for search responses. It’s a major improvement over traditional lead generation. I can’t recall a vendor with the same business model as LeadPAC from marketing automation vendor True Influence. That's worth some excitement.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Work Management Adwords 120

Customer Experience Matrix

JANUARY 31, 2010

Placing them all in the same product adds cost and complexity, which are not a software developer’s friends. Rather, it has conceded the lower tiers of business marketing to simpler systems and aimed Marketing Studio at marketers who need greater sophistication and will accept higher cost and complexity to get it.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

FEBRUARY 4, 2009

I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). But there are plenty of other options, particularly for marketers with limited budgets. It shouldn't be hard to figure out which one suits you better.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

MARCH 18, 2009

I originally spoke with Treehouse Interactive in late January, but didn’t write about them because weren’t quite ready to talk about their Salesforce.com integration. I was just discussing this recently with another vendor who also gives everybody their own IP address, and it seems the cost is quite minimal. Partner management.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Enterprise Management 120

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Reverse IP look up appears to be the new thing here.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

The Point

NOVEMBER 5, 2009

It’s no secret that I am a fervent evangelist for marketing automation, and at our agency we see the real-life benefits every day in the form of clients generating higher conversion rates, more qualified leads, and shorter sales cycles. HS) Where do you see as the greatest opportunity to improve marketing and sales processes?

Salesforce.com 100

Salesforce.com Eloqua Work Management Marketing Management 100

Marketing Insider Group

DECEMBER 7, 2020

For many product and service companies, it is an evolution. It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers. And it culminates in servicing and retaining existing customers to maximize profit. For me it was mainly a data management tool.

Top of Funnel 279

Top of Funnel Work Management Analysis Marketing Management 279

Adobe Experience Cloud Blog

DECEMBER 4, 2008

Ken Ross recently wrote on the Expert CEO blog about the future of Software as a Service in today's economy. Although he discusses software in particular, I think his arguments apply to any company that needs to grow in today's economy without using significant amount of capital. Manage your complexity.

Acquisitions 48

Acquisitions Marketing Automation Services Enterprise Management Salesforce.com 48

LeanData

OCTOBER 9, 2015

Leads automatically get to the right salespeople at a speed and an accuracy that’s impossible to duplicate manually at scale. The new eBook “A Lead’s Journey to Find the Right Home” examines how LeanData has mastered the science of lead management so your organization can pay attention to what it does best: Turning them into revenue.

Account Based Marketing 40

Account Based Marketing Work Management Lead Marketing Qualified Leads 40

LeanData

OCTOBER 9, 2015

Leads automatically get to the right salespeople at a speed and an accuracy that’s impossible to duplicate manually at scale. The new eBook “A Lead’s Journey to Find the Right Home” examines how LeanData has mastered the science of lead management so your organization can pay attention to what it does best: Turning them into revenue.

Account Based Marketing 40

Account Based Marketing Work Management Lead Marketing Qualified Leads 40

LeanData

OCTOBER 9, 2015

Leads automatically get to the right salespeople at a speed and an accuracy that’s impossible to duplicate manually at scale. The new eBook “A Lead’s Journey to Find the Right Home” examines how LeanData has mastered the science of lead management so your organization can pay attention to what it does best: Turning them into revenue.

Account Based Marketing 40

Account Based Marketing Work Management Lead Marketing Qualified Leads 40

LeanData

OCTOBER 9, 2015

Leads automatically get to the right salespeople at a speed and an accuracy that’s impossible to duplicate manually at scale. The new eBook “A Lead’s Journey to Find the Right Home” examines how LeanData has mastered the science of lead management so your organization can pay attention to what it does best: Turning them into revenue.

Account Based Marketing 40

Account Based Marketing Work Management Lead Marketing Qualified Leads 40

Lead Liaison

JULY 18, 2018

Learn how to make the most out of your next live event with proper event lead management. We’re talking about planning, lead capture, and post-event nurture. Chris Kipgen, Lead Liaison. So we’re gonna go into a little bit of Event Lead Management and why it matters right now. Transcription.

Work Management 48

Work Management Marketing Management Lead Management Webinar Metrics 48

Customer Experience Matrix

AUGUST 18, 2010

It combines this with standard B2B marketing automation features to provide better-qualified leads to sales people. The B2B marketing automation industry has reached the stage where product features are similar and companies compete primarily on business and marketing savvy. Such is my take on LeadForce1.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Jigsaw 120

Customer Experience Matrix

FEBRUARY 13, 2009

At that time, I posed a set of specific questions to the demand generation vendors in the Raab Guide. More than anything else, this exercise reinforced my understanding of how hard it is to answer a seemly simple question about a software product’s capabilities. But what if all three vendors fail on one detail or another?

Demand Generation 120

Demand Generation Work Management Market2Lead Marketing Automation Services 120

Customer Experience Matrix

MAY 6, 2010

Demand generation features are adequate, if a bit rudimentary, and are supplemented by social marketing capabilities that do an above-average job of integrating social activities with traditional lead data. For other small business systems, see my list of demand generation vendors from last November.) per sales user per month.

Small Business Marketing 120

Small Business Marketing Marketing Management Planning Paid Search Agency 120

Kapost

OCTOBER 21, 2016

The digital revolution catalyzed the transformation of B2B marketing from cost-center to profit-center. Changes in the buyer’s journey have driven marketing teams to step up and take ownership of the entire funnel. Tools : 10 years ago, we were just beginning to experiment with email marketing tools.

Resource Management 48

Resource Management Work Management Paid Search Agency Marketing Management 48

Webbiquity

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. ” ‘Nuff said. Abby Bailey. AbbyBailey. Beth Comstock.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. ” ‘Nuff said. Abby Bailey. AbbyBailey. Beth Comstock.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Customer Experience Matrix

APRIL 14, 2009

I have my little checklist of features to define whether a demand generation system is suited for simple or complex marketing programs. You'll find most of the list in our report on Vendor Usability Scores on the Raab Guide site.) Sadly, some vendors didn't get the memo and have built products that straddle my categories.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 13, 2008

To provide a meaningful and consistent comparison of usability across demand generation vendors, you could: 1. Each scenario would describe a type of marketing campaign and the system tasks required to run it. You also need a standard Salesforce.com installation and perhaps company Web site to integrate during testing.

Demand Generation 120

Demand Generation Work Management Demand Marketing Management 120

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Wikipedia and a handful of open-source software developers were the pioneers. 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far) - Webbiquity , August 26, 2010 Facebook is an extraordinary phenomenon. In both these scenarios, emails emerge as the most popular lead nurturing channel.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40