Biznology

MARCH 15, 2016

The worst thing about the internet has been the commodification of friendship. Even before the internet, I am sure you’ve been to a mixer and have seen people really work the room. Successful influencer outreach is just the end result of building a real relationship over time.

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Blogger Work Management Burn Rate PR 80

Biznology

NOVEMBER 8, 2012

Photo credit: Wikipedia. Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. And bloggers , of course, need to know what words their audiences use to describe their pain points. And the words enriched all related social outreach.

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Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

SEPTEMBER 27, 2011

Image via Wikipedia. So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? And, unlike the simulated world of the elaborately-constructed inbound link sellosphere, shilloshere, linkosphere, or whatever it is, blogger outreach is authentic.

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Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. ” (Wikipedia). I may well be mistaken.

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Blogger Outreach PR Media 80

Convince & Convert

AUGUST 10, 2010

JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Where I see influence mining as being a more practical application is in outreach. Of course not. Netslangcafe The attention era is supposed to be the main evolution of the Information Era ( according to wikipedia ).

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Paid Content CRM Paid Search Agency Social Media 134

Biznology

OCTOBER 18, 2011

Image via Wikipedia. Sara Wilson, my COO, told me yes, that our digital PR strategy of identifying thousands of topical blogs and then pitching them on behalf of our clients with the goal of securing hundreds of earned media mentions is surely the definition of inbound marketing–and maybe even the way that God intended.

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Inbound Marketing Blogger Wikipedia Work Management 80

Biznology

OCTOBER 25, 2011

Image via Wikipedia. We at Abraham Harrison use email lists all the time and we never reach out more than three times to one recipient over the course of one campaign (one harvest) and then retire it until the next harvest. The Internet allows much smaller donors to be actively appreciated for their micro-donations.

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Blogger Internet Marketing Outgrow Paid Search Agency 80