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Blogger outreach is scary

Biznology

Image via Wikipedia. Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary.

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Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Can we even?

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Your website is wearing mom jeans and shoulder pads

Biznology

Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. It looks like social media strategy is evolving into social marketing strategy.

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Influencer marketing should not be about collecting influencers

Biznology

Successful influencer outreach is just the end result of building a real relationship over time. That’s why it’s easier to be a PR specialist than it is a generalist. If you’re in healthcare PR, you can spend every day cultivating your influencers into a virtual rolodex of best friends.

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How NOT to pitch a blogger

Biznology

Image via Wikipedia. Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. The main thing to keep in mind is how you feel when you are on the receiving end of a misguided PR pitch. Tweet This Post.

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The Dirty Little Secret of Media Relations

Biznology

Photo credit: Wikipedia. It’s what I do for clients, it’s what every PR person is (or should be) doing, and it is how the game is played. Here are some of the ways good PR professionals position themselves to successfully generate a steady stream of media placements: Good data. Staying on good terms.

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Why you should consider centralizing your search keyword lists

Biznology

Photo credit: Wikipedia. Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. And the words enriched all related social outreach.