Webbiquity

MAY 28, 2013

An Amazing Way to Deal with Change in Your Work and in Your Life , a slender allegory by Spencer Johnson about dealing with change, summarized by Wikipedia as a tale featuring: “Four characters: two mice, ‘Sniff’ and ‘Scurry,’ and two littlepeople, miniature humans in essence, ‘Hem’ and ‘Haw.’

Google 100

Google Adwords Allocation Marketing Automation Services 100

Biznology

JANUARY 26, 2011

Image via Wikipedia. Veteran PR folks are fond of refering to a minor flap as a "one-day story," meaning that you read about it in the newspaper today, but it disappears tomorrow. In some cases the story isn't even true—the classic situation where PR people counsel the on-day story approach.

Public Relations 80

Public Relations PR Wikipedia Press 80

Content Standard

OCTOBER 2, 2015

Wikipedia: Not for C ollege P apers, but for Marketers? For anyone who has ever Googled anything, it comes as no surprise that Wikipedia ranks extremely high in search. Wikipedia can probably provide you with an answer. Let me explain: My friend was Ricky Martin’s girlfriend on Wikipedia. Have a question?

Promotion 40

Promotion Tactics Wikipedia Viral Marketing 40

Marketing Insider Group

MARCH 25, 2013

He is also a speaker, blogger, consultant and the CEO of TopRank Online Marketing, a digital marketing and online PR agency that specializes in a 360 degree approach to growing new business and enriching both brand and community engagement online. In 2001 I joined with Susan Misukanis to start a digital PR and marketing agency.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Biznology

SEPTEMBER 21, 2011

Image via Wikipedia. Or improve your PR efforts? Of course, to address that challenge most effectively, you’ve also got to ask…. For example, if you’re looking to boost PR, substitute “journalists,” “bloggers,” and “social media influencers” for “customers” to ensure you’re asking exactly the right question. It happens.

Social Media 80

Social Media Media Wikipedia PR 80

Biznology

OCTOBER 31, 2012

Photo credit: Wikipedia. Of course, we need to feed the funnel, and lead generation is of course a close second priority. B2B marketers are embracing social media with gusto, but many still view it as a toy, something to play around with, most likely in the corporate communications or PR departments.

Sales Management 80

Sales Management B2B Marketing B2B Paid Search Agency 80

Biznology

JANUARY 31, 2012

Image via Wikipedia. This is how innovation happens, of course; and this is how scientific breakthroughs happen, too: not incrementally, but in finding order in the chaos of unpredicted results. PR is the last bastion of The Secret, the last bastion of superstition and magical thinking.

Social Media 80

Social Media Media Wikipedia PR 80

Biznology

NOVEMBER 8, 2012

Photo credit: Wikipedia. Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. And bloggers , of course, need to know what words their audiences use to describe their pain points.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Webbiquity

MARCH 30, 2012

Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). If you’ve got the budget, the quickest and easiest way to build a list is by using a PR and social media monitoring tool such as Cision , Vocus or MyMediaInfo. . • Facebook / LinkedIn / Google Plus metrics (i.e. Collecting this information is Phase I.

PageRank 100

PageRank Budget Programs Social Media Blogger 100

Webbiquity

NOVEMBER 2, 2010

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Choose metrics that make the most sense for the tactics you’re employing, and monitor results to determine which activities to increase and where a change of course may be needed. Dana Larson | Expert Bits.

Social Media 100

Social Media Social Marketing Media Planning 100

Contently

JUNE 13, 2016

It’s more like a blend of Wikipedia and Reddit. Goldman’s Twitter account, which has over 500,000 followers, is full of positive PR and industry links, but there’s no user interaction. Of course, all of this is predicated on enough people using the extension.

Paid Search Agency 60

Paid Search Agency Ads Ad Building Ad Exchange 60

Biznology

AUGUST 26, 2014

I am amazed how many naysayers — haters — the ALS Ice Bucket Challenge has had, especially amongst the PR, marketing, social media, advertising and nonprofit world. The challenge has less to do with raising money — which it has done in space to the tune of $79.7 Thank you, ALS Ice Bucket Challenge. Why Not Just Donate.

Viral Marketing 80

Viral Marketing Wikipedia Youtube Social Media 80

Biznology

JULY 17, 2012

On reason why I don’t ever discuss it when I am discussing social media marketing and PR is because I just can’t get my foot in the door. And this is part of the reason why I believe we in marketing and PR ignore it. None of my pieces have ever resulted in a fire storm. Not so anymore.

Transparency 80

Transparency Paid Search Agency PR Work Management 80

Customer Experience Matrix

JULY 16, 2009

This set of features means that Techrigy is really built more for corporate PR departments and marketing agencies than one-on-one customer management. Of course, pricing could change under the new ownership. But that makes the acquisition still more intriguing. microblogs (Twitter, Friendfeed , etc.),

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Biznology

SEPTEMBER 27, 2011

Image via Wikipedia. So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? When we send out two-thousand emails pitched to two-thousand bloggers, the four hundred bloggers that post over the course of a month don’t have to.

Blogger 80

Blogger Outreach Wikipedia PR 80

Buzz Marketing for Technology

JULY 15, 2008

IL GURU di GURU e wikipedia. Normally when a PR person approaches me with a story, Im not all that. Connectivism and Connective Knowledge Course blog. Weve set up a course blog for our Connectivism and Connective Knowledge online course. Invece che cittadinanza, abitanza. Abitare (lat: habitus) la rete come.

Google 100

Google Web 2.0 Wikipedia Social Media 100

Convince & Convert

AUGUST 25, 2011

If you own or manage an advertising, marketing, or PR firm with 100 employees or fewer, you REALLY need to go BOLO 2011. Don’t sit at the same table, don’t go to the same restaurant, and certainly don’t go to the same session. Is it less socially awkward to have Phil, your wingman from Marcom at your side?

Social Media 127

Social Media Media Blogger Co-Registration 127

WebMarketCentral

JANUARY 5, 2009

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry. Consider writing a Wikipedia page about yourself. Social Tagging SEO Practice.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

Sharpspring

MARCH 10, 2022

Google of course wanted to change that because readers are (and will always be) the most important thing to Google. Wikipedia is nofollowing all its links but would you pass on a link from Wikipedia just because it is a nofollow link?

Traffic 125

Traffic Ad Building Generation Link Building 125

Biznology

JUNE 26, 2012

” (Wikipedia). Long-story-short is that my long-tail strategy for blogger outreach, influenced heavily by the Cluetrain Manifesto , digs much deeper than just the top-50 or even to top-600 bloggers; in fact, my strategy doesn’t care anything at all about Klout , Compete, Google PR, or even page views or age of site.

Blogger 80

Blogger Outreach PR Media 80

Convince & Convert

AUGUST 10, 2010

Of course not. Netslangcafe The attention era is supposed to be the main evolution of the Information Era ( according to wikipedia ). Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

WebMarketCentral

MARCH 4, 2009

There are many definitions of social media floating about of course, they just aren't consistent. Social media "are primarily Internet- and mobile-based tools for sharing and discussing information" according to Wikipedia.

Social Media 20

Social Media Web 2.0 Media Wiki 20

WebMarketCentral

SEPTEMBER 29, 2008

Building Links with Big Brand Websites, Part 2 by Find Resolution Search marketer Dave McAnally explains five link-building tactics useful for big brand websites, though some of these—integrating SEO with PR efforts and leveraging all of your digital assets, for example—are smart moves for any size company.

Link Building 20

Link Building SEO Ad Building Best Practices 20

Biznology

OCTOBER 18, 2011

Image via Wikipedia. Sara Wilson, my COO, told me yes, that our digital PR strategy of identifying thousands of topical blogs and then pitching them on behalf of our clients with the goal of securing hundreds of earned media mentions is surely the definition of inbound marketing–and maybe even the way that God intended.

Inbound Marketing 80

Inbound Marketing Blogger Wikipedia Work Management 80

Biznology

DECEMBER 31, 2012

Photo credit: Wikipedia. The gist of the story is to build a wiki resource for related teams within IBM (PR, social business, and related web teams). At least this is the brand of content strategy I train in the course of my consulting work. Last month, I said that SEO is the top skill for digital marketers. Content Strategists.

SEO 80

SEO Wiki Consulting Search Marketing 80

Moz

FEBRUARY 17, 2019

(now Hive Digital ), I wrote a post on Moz outlining some simple methods for detecting backlink manipulation by comparing one's backlink profile to an ideal model based on Wikipedia. If you do targeted PR outreach, it is reasonable to expect that such a distribution might occur without any attempt to manipulate the graph.

Domain 47

Domain CAN-SPAM Distribution Ideal Customer Profiles 47

Biznology

SEPTEMBER 3, 2013

Of course, Joel has scaled and has his own company; however, he’s still the name, the face, and the reputation of the entire endeavor. While it might really come across as “kinda douchey,” how else are you ever going to recognize someone during the course of your.

Social Media 80

Social Media Media Ad brokers Trust Marketing 80

Buzz Marketing for Technology

JUNE 27, 2008

However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. Of course, the entirety of social media cant be summed up in one blog post, so these are just a handful of subjects listed below. Her subject?

Social Media 100

Social Media Class Web 2.0 Media 100

Webbiquity

AUGUST 28, 2012

Dr. Seuss’ 7 social media lessons by Ragan’s PR Daily. How to create and edit articles for Wikipedia by Web Ink Now. ** 5 STARS. Wikipedia is one of the most popular sites on the web, so getting exposure there is incredibly valuable. But the site is not of course, and shouldn’t be, a marketing tool.

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Hubspot

NOVEMBER 6, 2018

If your campaign involves boosting brand awareness and your goal is to reach 50 PR mentions by the end of the year, set up some benchmark notifications at 10, 25, and 40 mentions. For example, I might promote my UGC Instagram campaign via social media (on Instagram, of course), email, and through my blog.

Paid Content 100

Paid Content Campaigns Paid Search Agency Planning 100

Biznology

MAY 27, 2014

Here’s Felix Salmon’s attempt at putting together a matrix to explain what the difference is between PR, native advertising, and brand journalism; content marketing, marketing, and blogging. I guess we can call it buzz advertising, if you will. The Native Matrix. Who is it written by? Editorial staff. Sales staff/. Brand execs.

Paid Content 80

Paid Content Advertising Agencies Paid Search Agency Advertisements 80

Convince & Convert

MAY 31, 2012

Eric : When I did step on the nail, I did read the Wikipedia entry on tetanus and it scared the crap out of me. Eric : In fact, I still have the Wikipedia page up in a tab in Chrome. When we’ve had mentions on Twitter or Facebook, over the course of several months, we would throw them in there and create discussion threads.

Work Management 113

Work Management Marketing Management Social Media Paid Search Agency 113

Biznology

OCTOBER 25, 2011

Image via Wikipedia. We at Abraham Harrison use email lists all the time and we never reach out more than three times to one recipient over the course of one campaign (one harvest) and then retire it until the next harvest. When it comes to your direct mail campaigns, you’ve probably over-farmed your land.

Blogger 80

Blogger Internet Marketing Outgrow Paid Search Agency 80

B2B Marketing Zone Posts

JUNE 9, 2010

When parody becomes a corporate PR disaster - grow - Practical Marketing Solutions , May 26, 2010 When does online parody cross a line? PR Meets Marketing , May 23, 2010 Previously, I highlighted how I used social media. Kill the white paper!” they are increasingly telling their clients. And I tend to agree. Tweet This! bpcares&#.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Moz

DECEMBER 5, 2018

And the best unstructured citations of all include links, of course! Sponsorships can be pricey, depending on the event, so if a local company sponsors a big event, it’s an indication that they're a larger enterprise with the budget to pursue a wide array of creative PR ideas.

Lead Ranking 52

Lead Ranking Ad Building SEO Lead Scoring 52

Paul Gillin

JUNE 24, 2010

Of course not. According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” This formula is overly simplistic, of course. Tags: B-to-B B2B PR Social Media blogging communities events marketing search ROI. End sidebar.

ROI 50

ROI Paid Content Social Marketing Webcast 50

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. How Is PR Changing? The 4 B’s of Buyer Experience Innovation (2nd Rendition) - Buyer Persona Insights , September 22, 2010 Image via Wikipedia. Of course not.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40