Convince & Convert
MARCH 28, 2012
What if we took it to another level and gamified customers’ live call interactions with CSRs (customer service reps) to help palliate customers’ on hold experience, as well as allow companies to benefit and receive a cost savings? gamers ages 10 to 65, play games on social networks or casual game websites.
Convince & Convert
MARCH 28, 2012
What if we took it to another level and gamified customers’ live call interactions with CSRs (customer service reps) to help palliate customers’ on hold experience, as well as allow companies to benefit and receive a cost savings? gamers ages 10 to 65, play games on social networks or casual game websites.
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Adobe Experience Cloud Blog
AUGUST 16, 2012
Twenty-something buyers are twice as likely to use social media somewhere in the buying process (49%) that 31-40 year olds, and almost 4X as likely than those aged 51+. Responders said that “word of mouth” (WOM) is the most useful source of information, and it is used at every stage of the buying cycle.
Convince & Convert
APRIL 28, 2010
Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. Maybe it has to do with the size of the item or big ticket item (cost). That’s a good starter list for Mass Influencers.
Single Grain
APRIL 6, 2020
For example, referral marketing – a strategy in which brands incentivize loyal customers to promote their products or services via personal referrals (similar to word of mouth, except that WOM is organic) – will have significantly higher rates of success than cold calling potential leads. The Benefits of Engagement Marketing.
Buzz Marketing for Technology
MARCH 23, 2010
The issue of the customer experience always becomes how do we improve it and how are we going to pay for it – since the contact center is typically considered a cost center. But after you look at the research below it will be hard to call the contact center a cost center for long. Why not use Social Media to delight your customers.
Convince & Convert
JULY 14, 2010
We Are Not Alone Serving as the organization’s advocate for adopting social media can be a test of passion and commitment. With the low/no cost of entry, it does cost time – your time. Personally, I have had to serve in the positions of jester, leper, and pariah in my efforts to have others adopt social media strategies.
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