WriteSpark

MARCH 21, 2018

The expectation that your SMEs should become prolific writers is added to their already full task list for their real jobs of managing product development, supporting customers, or designing new technologies. Use the criteria below to guide the decision within your marketing environment. Time and workload demands. Copywriting Help for SMEs.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

AUGUST 3, 2010

You will save project time and writing costs by checking these factors before you engage a writer to begin work: Does it still makes sense to produce this project? The marketing plan was likely developed months ago and the current product status, market conditions, and promotional opportunities may have changed since then.

Planning 120

Planning Terms and Conditions Copywriting Paper 120

WriteSpark

APRIL 8, 2014

Promotes a major product or service that will continue to be sold by your company. For some products or marketing situations, your renewal cycle may have an even shorter timeframe. Updated product details, new case studies etc. These papers offer proven performance that you''ll want to sustain. Was written more than a year ago.

Paper 120

Paper Copywriting Case Studies Case Study 120

WriteSpark

APRIL 20, 2010

Others run to multiple pages, with questions covering every detail of a customer's situation or product implementation. Here's an example of a leading question: "Would you say you've saved at least 25% on parts inventory costs since implementing our product?"

Allocation 120

Allocation Lead Scoring Lead Ranking Case Study 120

WriteSpark

JANUARY 9, 2013

For example, look at white papers and ebooks where the core content is still relevant, but information such as market statistics, application examples, and messaging about your products needs updating. Some years ago, I wrote a tutorial guide which my client used as the primary piece for attracting sales leads.

Planning 120

Planning Best Practices Content Paper 120

WriteSpark

JANUARY 9, 2013

For example, look at white papers and ebooks where the core content is still relevant, but information such as market statistics, application examples, and messaging about your products needs updating. Some years ago, I wrote a tutorial guide which my client used as the primary piece for attracting sales leads.

Planning 120

Planning Best Practices Content Paper 120

WriteSpark

APRIL 23, 2009

Have you considered that helping your customers market the value of your products to their customers might be way to increase your company's sales? This strategy goes beyond creating materials for dealers, resellers, and system integrators that may also be appropriate to your product.

Paper 120

Paper PR Marketing & Strategy Custom Publishing 120

WriteSpark

DECEMBER 7, 2010

For example, a technical copywriter who has not previously written a video script, but who knows your products and company, may be a better choice than an experienced but generalist scriptwriter who lacks the technology knowledge. What do you think makes for a successful long-term relationship between a freelance writer and a client?

Copywriting 120

Copywriting Case Study Case Studies PR 120

WriteSpark

DECEMBER 7, 2010

For example, a technical copywriter who has not previously written a video script, but who knows your products and company, may be a better choice than an experienced but generalist scriptwriter who lacks the technology knowledge. What do you think makes for a successful long-term relationship between a freelance writer and a client?

Copywriting 120

Copywriting Case Study Case Studies PR 120

WriteSpark

MARCH 2, 2011

The expectation that your SMEs should become prolific writers is added to their already full task list for their real jobs of managing product development, supporting customers, or designing new technologies. Use the criteria below to guide the decision within your marketing environment. Time and workload demands. Copywriting Help for SMEs.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

OCTOBER 1, 2009

Support, maintenance, and upgrade factors that can influence the implementation efforts and overall cost of a technical product. Company reputation; buyers want the assurance of a solid vendor when making a commitment to any technology. Return on investment and other quantitative evaluation factors. (I

Copywriting 120

Copywriting Paper Case Study Case Studies 120

WriteSpark

FEBRUARY 12, 2013

information before giving you a cost estimate for accepting the project.]. typically an end product that is achieved faster and closer (or even better) to. established sites (e.g., Elance ) now require much more complete project descriptions to make the selection process more efficient for. everyone involved. Editor's note: an.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

FEBRUARY 12, 2013

information before giving you a cost estimate for accepting the project.]. typically an end product that is achieved faster and closer (or even better) to. established sites (e.g., Elance ) now require much more complete project descriptions to make the selection process more efficient for. everyone involved. Editor's note: an.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

AUGUST 13, 2013

Another benefit offered by long-form copywriters: They are able to translate these skills across multiple content types, including technical white papers, product brochures, web articles, e-books, and customer case studies. Read these related posts: Justifying the Cost of an Experienced Freelance Writer.

Copywriting 120

Copywriting Paper Case Study Case Studies 120

WriteSpark

AUGUST 13, 2013

Another benefit offered by long-form copywriters: They are able to translate these skills across multiple content types, including technical white papers, product brochures, web articles, e-books, and customer case studies. Read these related posts: Justifying the Cost of an Experienced Freelance Writer.

Copywriting 120

Copywriting Case Study Case Studies Paper 120

WriteSpark

FEBRUARY 16, 2010

But some marcom projects don’t need the full agency treatment, with the associated higher costs, longer development and review times, and involvement of extra people. Instead, these sales collateral and other marketing materials can be developed faster, and with less effort and cost on your part, by using freelance writers and designers.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Ad Agencies Copywriting 120