Cost Related Topics 
Marketing Interactions
MAY 21, 2018
These changes cut the time to produce content, halted the 25% growth in costs the company saw year after year and brought discipline to managing the impact of content. Off-the-cuff content development adds time, costs, and missed opportunities. The result: marketing ROI improved by more than 20%. Technology Challenges. It is possible.
Marketing Interactions
FEBRUARY 20, 2022
We search the internet for information to verify it’s a problem, explore the depth and cost (not just monetary), find a workaround—the simpler, the better. Given the above, it’s obvious that discovering a problem doesn’t instinctively mean understanding it or buying a solution. What do most of us do when confronting a problem?
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Marketing Interactions
JUNE 23, 2017
When you create a buyer persona , make sure you include the details, rather than providing only vague terms such as “grow revenues,” “increase efficiency,” or “reduce costs.” Lower total cost of ownership for ERP by moving to a cloud platform. Examples: Automate processes to speed time to market by removing inefficient workflows.
Marketing Interactions
SEPTEMBER 26, 2022
Supply chain costs given inflation that impacts their GTM. Some things to look at: Which industries face more impact from current market trends? Layoffs that indicate resource constraints (Or possible opportunities for what you sell?). Consumer preferences that may impact revenue. Do they use technology that will help them adapt?
Marketing Interactions
AUGUST 8, 2021
If you want your reps to become trusted advisors, here’s the opportunity. In either case, it’s not about your solution, it’s about their problem and their ability to manage change. Getting them to the point where they can see that change is less costly than status quo is when that magical transition to buyer readiness happens.
Marketing Interactions
OCTOBER 5, 2022
Acquiring new customers can cost 4X more than upselling an existing customer. And it’s high time we paid as much attention to those who enable our company to thrive as we expend on trying to attract and convert those we hope will join them. Customer retention and expansion are more profitable and efficient.
Marketing Interactions
AUGUST 24, 2021
What’s the cost of staying with our status quo? Thinking leadership is about helping people to understand and simplify addressing all the concerns that arise along with a problem and the decision to fix it. Should we solve the problem? What will we get if we do solve the problem? In what different ways could we solve the problem?
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