Martech Advisor

SEPTEMBER 27, 2019

A demand-side platform (DSP) is defined as an adtech software application that enables brands, advertisers, and agencies to programmatically buy ads (banner, video, native, social, and search ads) from marketplaces such as ad networks or supply-side platforms. User Profile Database. RTB auctions determine the prices of ad impressions.

Cost Per Thousand 72

Cost Per Thousand Demand Features Work Management 72

Convince & Convert

APRIL 19, 2012

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). Google+ made their profile pictures bigger. Oh, and guess what, a couple days later Facebook made their profile pictures bigger. Listen Now.

Paid Content 118

Paid Content Advertising Agencies Paid Search Agency Trigger Marketing 118

Online Marketing Institute

SEPTEMBER 9, 2018

Costs Associated with Podcasting The hardware and software required for podcasting is typically much more affordable than video. While it’s technically possible to start podcasting with a smart phone for free, investing in the proper hardware and software is highly recommended.

Marketing Budget 52

Marketing Budget Work Management Ad Frequency Webinar Metrics 52

chiefmartech

FEBRUARY 9, 2016

If you haven’t registered yet, our “beta” rate discount — which is $350 off the on-site ticket price — expires this Saturday. From bold, inventive start-ups to influential, strategic giants, firms across the marketing technology landscape are reimagining how software shapes the future of marketing.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Magisto

SEPTEMBER 23, 2019

The algorithm is a self-training piece of software that continually evolves and learns how to solve content. That metric is public on Facebook pages, for example, and can be necessary for a customer as a shorter average might create more confidence and connection between the user and the company. Back to top).

Social Media 64

Social Media Social Marketing Work Management Cost Per Thousand 64

PureB2B

OCTOBER 8, 2020

Some B2B companies don't use Facebook for lead generation, but there are still a good amount of B2B corporations that use it to further showcase their organization’s culture. Software like Oktopost , a social media marketing platform, can actually turn your LinkedIn group, into a compiled lead list. LinkedIn Company Page.

Lead Generation 62

Lead Generation Social Media Sales Qualified Leads Generation 62

PureB2B

OCTOBER 8, 2020

Some B2B companies don’t use Facebook for lead generation, but there are still a good amount of B2B corporations that use it to further showcase their organization’s culture. Software like Oktopost , a social media marketing platform, can actually turn your LinkedIn group, into a compiled lead list. LinkedIn Company Page.

Lead Generation 48

Lead Generation Social Media Sales Qualified Leads Generation 48

Martech Advisor

SEPTEMBER 19, 2019

AdTech, a portmanteau of Advertising Technology, is defined as a range of software and tools that brands and agencies use to strategize, set up, and manage their digital advertising activities. It covers a range of software and tools that brands and agencies use to strategize, set up and manage all digital advertising activities.**.

Advertising Agencies 72

Advertising Agencies Advertisements Advertising Paid Search Agency 72