Adobe Experience Cloud Blog

JANUARY 27, 2009

Well, at Marketo , we’ve built a world-class demand generation machine that has helped us in just 10 months to sign up over 130 customers in more than eight countries, including companies such as Thomson Reuters, Reed Business, and CollabNet. Here’s an outline of the topics I covered: Marketo's demand generation funnel.

Demand Generation 48

Demand Generation Marketo Demand Generation 48

NuSpark Consulting

JUNE 29, 2015

It takes time, but delivers, in the long term, a higher number of leads and sales opportunities. It’s the foundation for search engine optimization that helps to attract website visitors, the fodder for social media and lead nurturing , and the bait for lead conversion. Content Marketing Lowers Cost-Per-Lead.

B2B Marketing 100

B2B Marketing Content Marketing Planning Cost per Lead 100

Adobe Experience Cloud Blog

MARCH 3, 2009

At Marketo, our lead management system helps our sales team to be 40% more productive than comparable SaaS companies, and allows my demand generation team to generate 50% more qualified, sales-ready leads per month at 33% lower cost per lead. Done well, this unlocks serious revenue growth.

Lead Ranking 48

Lead Ranking Lead Scoring Lead Nurturing Marketing Management 48

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors. Key industry stats on the benefits of lead nurturing.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

NuSpark Consulting

JULY 4, 2011

Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors. Key industry stats on the benefits of lead nurturing.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Adobe Experience Cloud Blog

JUNE 9, 2010

Back in January 2009, Marketo came out with a webinar entitled, The Secret Sauce to Demand Generation: How Marketo Nurtures, Scores and Accelerates Leads through the Revenue Cycle. Originally created to illustrate how Marketo achieved booming marketing results, this webinar soon became Marketo’s most popular resource.

Demand Generation 48

Demand Generation Demand Generation Lead Nurturing 48

chiefmartech

APRIL 5, 2017

Through the strategic allocation of advertising resources, we reduced our cost per lead to almost half the industry average ($35 per acquisition versus the industry average of $60 per acquisition) with a very lean marketing team. Our Strategy — Blending Multi-Channel Attribution and Lead Scoring.

Multi-Channel 43

Multi-Channel Lead Ranking Lead Scoring Marketing Attribution 43

WebMarketCentral

AUGUST 4, 2009

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. The guide itself is well-researched, clearly written and highly practical.

Lead Nurturing 20

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 20

Adobe Experience Cloud Blog

MAY 17, 2011

by Carol Fox If your sales leads aren’t receiving lead nurturing efforts from marketing to convert them quickly into business, they ultimately aren’t going to benefit your bottom line. If your team excels in quantity but lacks in quality, try these three methods to improve the quality of your leads.

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Sales Leads Lead Scoring Lead Ranking Top of Funnel 48

Adobe Experience Cloud Blog

NOVEMBER 2, 2010

In the words of Jon Miller, VP of Marketing at Marketo, Marketing is not the arts and crafts guy anymore! Find out more in the latest version of Marketo’s secret sauce: Creating the Perfect Mix of Art and Science in Your B2B Marketing Programs. Lead nurturing: Triple the amount of new leads using nurturing.

B2B Marketing 48

B2B Marketing Cost per Lead Marketo B2B 48

Customer Experience Matrix

SEPTEMBER 1, 2010

higher campaign response rates and conversion rates • 50% decrease in time to execute campaigns • 100% increase in number of campaigns • 85% decrease in cost per lead • 18% higher revenue • 9.3% CSO Insights, “Optimizing Lead Generation: What’s the Payback,” 2006 Best in Class Average % higher % reps making quota 66.1%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Adobe Experience Cloud Blog

JANUARY 19, 2009

Lead nurturing and lead scoring seem to be coming into the mainstream. What do you think are the biggest opportunities marketers have in terms of more effective lead management? First, just practicing lead nurturing and lead scoring means you’re ahead of the game in terms of lead management effectiveness.

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Demand Generation Agencies Demand Generation Thought Leadership Demand 48

The Point

JANUARY 25, 2012

Improve conversion (click to lead) rates by just a percentage point or two and you can increase lead volume (and slash Cost Per Lead) disproportionately. The rewards from making even slight improvements to your PPC landing pages can be dramatic. Here are 7 tips that can make a difference: 1. Not “learn more.”

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Landing Pages PPC Paid Search Agency Tips 100

Adobe Experience Cloud Blog

DECEMBER 7, 2009

This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. B2B marketers can discover 65 techniques for generating more leads in this ebook from marketing agency Connect Direct. The Definitive Guide to Lead Nurturing. Marketing [M.O.]

Demand Generation Agencies 48

Demand Generation Agencies B2B Marketing Marketing Strategy Marketing & Strategy 48

LeadSloth

JUNE 23, 2009

Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Traditional lead sources are tradeshows or lead programs with magazines.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

NetLine

AUGUST 2, 2023

Strategy 5: Email Marketing and Lead Nurturing Email is far from dead. In fact, email marketing remains a powerful tool for B2B lead generation. To make the most of your email marketing, create compelling email campaigns and use lead nurturing to guide prospects through the sales funnel.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Adobe Experience Cloud Blog

AUGUST 26, 2013

Just as the same content doesn’t work with each prospect, you also need to discover and setup the optimized touch points for your lead nurture plan. In the long-term, you will lower your cost per lead because of the very fine-grained targeting you have mastered. Step 3: Determine Optimal Channels.

Account Based Marketing 48

Account Based Marketing Top of Funnel Planning ABM 48

Metadata

JUNE 9, 2020

Think about Hubspot, Intercom, or Marketo’s content strategies. For B2B marketers, the structure of content syndication comes in the familiar form of targeted Cost-Per-Lead, volume-based advertising. Patience and the fallacy of Cost-Per-Lead. Exit-intent or time-based pop-ups. Quantitative view.

Demand Generation 98

Demand Generation Distribution B2B Thought Leadership Top of Funnel 98

The Point

JANUARY 6, 2014

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. Even a modest lift in conversion rates (click to lead) can decrease cost per lead dramatically.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

Only B2B

APRIL 11, 2018

You are ignoring all other media or marketing channels that would have played an important role in lead nurturing throughout the buyer’s journey. This will end up in misallocated budgets and time, bad choices and increase in cost per lead over time (instead of decreasing). Source: Marketo.

Multi-Touch Attribution 98

Multi-Touch Attribution Top of Funnel Marketing Attribution Multi-Channel 98

PureB2B

NOVEMBER 29, 2016

Improved targeting of prospects and current customers is another benefit, because DemandGen report stated that lead nurturing allows companies to “produce, on average, a 20% increase in sales opportunities versus non-nurtured leads”. There is also a marked improvement in customer experience.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

PureB2B

NOVEMBER 29, 2016

Improved targeting of prospects and current customers is another benefit, because DemandGen report stated that lead nurturing allows companies to “produce, on average, a 20% increase in sales opportunities versus non-nurtured leads”. There is also a marked improvement in customer experience.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

Adobe Experience Cloud Blog

DECEMBER 19, 2012

This means you need a disciplined process to develop qualified leads until they are sales-ready, aka lead nurturing. Done well, nurturing can result in 50% more sales leads at 33% lower cost per lead. Note that nurturing is more than sending a monthly newsletter.

Marketing Automation Services 48

Marketing Automation Services Inbound Marketing Work Management Marketing Automation 48

Adobe Experience Cloud Blog

FEBRUARY 14, 2011

For example, people downloading or viewing demos have a higher probability of becoming a lead. Lead tracking provides a profile with which you can fine-tune your lead nurturing. In today’s digital marketplace, information is the key to a driving more leads at a lower cost per lead.

Work Management 48

Work Management Marketing Management Lead Management Marketing Automation Services 48

LeadSloth

JANUARY 12, 2010

Manager, Inbound Marketing, Marketo. Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database. Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

MAY 3, 2010

Numbers such as click-thrus, cost-per-lead, cost-per-sale and ROI dominate the landscape of marketing discussions. Could Facebook become a Lead Nurturing platform? Could Facebook become a Lead Nurturing platform? I like numbers. So, why is it that so much B2B content misses the mark?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Hubspot

JULY 10, 2018

A Marketo study pegged social media conversion at 1.95%, vs. inbound at 3.82% , after studying more than 4,000 user account's data. Facebook Lead Ad isn’t designed to replace your landing pages. AdEspresso found their Landing Pages and Lead Ads had nearly identical cost-per-lead at around $0.94.

Paid Content 95

Paid Content Lead Ranking Lead Scoring Lead Gen 95

Inbox Insight

JANUARY 5, 2023

A true, comprehensive demand generation strategy does not stop at the point of generation – it includes demand capture and pipeline acceleration ( Marketo ). Build a lead nurture strategy. Demand generation efforts do not end once your marketing team passes leads to sales. It stops at the point of generation.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52