Metadata

APRIL 8, 2024

Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. I ran demand and operations, so my job was simple: generate and optimize leads. For context, our cost per lead (CPL) was around $1,000 before we started using Metadata.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

markempa

NOVEMBER 3, 2014

Tweet If Sales and Marketing were a manufacturing operation starting with raw materials — leads — and ending up with 5% to 20% in deliverable product — won sales — it would soon be shut down to determine what is wrong. However, companies continue to spend untold dollars on lead generation efforts ultimately doomed to fail.

Sales Management 120

Sales Management Lead Management Lead Ranking Marketing Qualified Leads 120

Schubert B2B

SEPTEMBER 29, 2023

Nevertheless, a game-changing strategy exists that can invigorate your efforts, shifting your attention from basic lead generation to the sophisticated art of demand generation. The methodology aligns with buyer behavior, focusing on acquiring high-intent leads and revenue by ensuring buyer preferences are always at the forefront.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand Generation 62

Metadata

JANUARY 8, 2024

Liam outlined these backburner metrics in his DEMAND session as follows: Cost metrics: Metrics that measure the cost per something —think cost per lead (CPL) and cost per acquisition. What’s the problem with these metrics? Teams can’t agree on which ones matter. Schedule a demo today.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Envy

MAY 29, 2019

Let’s talk about another tried and true lead gen technique- webinars. Webinar attendees are some of the most valuable leads you can generate as a marketer. They’re almost all high intent leads, and while they can always leave the webinar, they’re much more of a captive audience than someone reading your eBook.

Tactics 84

Tactics B2B Marketing Planning B2B 84

Metadata

DECEMBER 8, 2021

So you’re up to speed on the difference between ABM and demand gen tactics , you’ve launched a couple of campaigns , and leads are starting to trickle in. ABM metrics: Narrowing in on your leading and lagging indicators. Leading indicators. Let’s walk through all nine of them. Ad engagement. Scroll depth.

Account Based Marketing 98

Account Based Marketing ABM Ideal Customer Profiles Sales Management 98

LeadSquared

JUNE 22, 2021

Lead Generation Conversions You want your audience to fill up a LinkedIn lead gen form. Audience interested in your offer with a history of filling up lead gen forms. I am sure that a remarketing campaign based on this audience will help you generate high intent leads, assuming that your audience size is decent.

Paid Search Agency 52

Paid Search Agency Linkedin Cost Per Click Ads 52