Biznology

SEPTEMBER 24, 2012

One of the reasons social media is working so well in B2B, in my opinion, is that business marketers tend to wear their direct marketing hats when they strategize and plan how to apply social media to their marketing objectives. By this definition, a direct marketing message can be delivered anywhere.

Social Media 80

Social Media Direct Marketing Social Marketing B2B Marketing 80

Ambal's Amusings

OCTOBER 15, 2009

Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. The High-Tech Direct Marketing Handbook (Ebook).

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Sprout Social

JUNE 21, 2022

A new era of direct marketing is here. Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. What is direct marketing?

Direct Marketing 108

Direct Marketing Examples SMS Paid Search Agency 108

B2B Digital Marketer

AUGUST 17, 2020

If you Google it or you search it on a search, the hashtag on LinkedIn, or maybe even on Twitter, you’ll get, you know, it’s, it’s hot, hot, hot personalization is all about personalization. And of course the next step is to go, you know, cost per customer, right? I think personalization is good.

B2B Marketing 52

B2B Marketing Work Management Planning B2B 52

PureB2B

NOVEMBER 29, 2016

Improved targeting of prospects and current customers is another benefit, because DemandGen report stated that lead nurturing allows companies to “produce, on average, a 20% increase in sales opportunities versus non-nurtured leads”. Marketing Analytics. There is also a marked improvement in customer experience.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68

PureB2B

NOVEMBER 29, 2016

Improved targeting of prospects and current customers is another benefit, because DemandGen report stated that lead nurturing allows companies to “produce, on average, a 20% increase in sales opportunities versus non-nurtured leads”. Marketing Analytics. There is also a marked improvement in customer experience.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

accelerate agency

FEBRUARY 26, 2023

Social media marketing Social media provides great visibility for SaaS content, whether it’s blog posts, videos, or infographics. But you’ll need a different strategy for each content type—for instance, placing image-led content on Pinterest or Instagram, and quick updates on Twitter.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52