Inbox Insight

JUNE 7, 2020

79% of B2B marketers say that improving ROI of marketing activities is a key focus for 2020. And when it comes to inbound marketing specifically, proving ROI isn’t so straightforward. Why you need to measure your inbound marketing efforts. Successful inbound marketers don’t make decisions based on gut feelings.

Inbound Marketing 98

Inbound Marketing ROI Lead Ranking Sales Qualified Leads 98

The Point

JANUARY 31, 2011

What does a software company do when their paid search program is working well but just not generating enough leads? That was the issue faced by Navicure , a leading Internet-based (SaaS) medical claims clearinghouse that helps physician practices increase profitability through improved claims reimbursement and staff productivity.

Paid Search Agency 100

Paid Search Agency Demand Generation Agencies Sales Qualified Leads PPC 100

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Process: Set your lead generation campaign goals. How many qualified leads. Cost-per-lead.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Oktopost

JANUARY 17, 2024

Demand generation is not just about the journey. Tracking metrics and proving ROI from demand generation has been historically tricky. Even today, 43% of content marketers need help to develop consistency with measurements. It’s about the destination and then proving how you got there.

Top of Funnel 62

Top of Funnel Demand Generation Agencies Demand Generation Paid Content 62

Metadata

JANUARY 8, 2024

That’s what Peter Drucker, the father of modern management, said before the turn of the century. Liam Barnes , Head of Demand Generation at Bionic, whipped out the 2023 version of this adage during his DEMAND session : “If you don’t measure them your campaigns, you’re screwed.” We couldn’t agree more.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Ambal's Amusings

OCTOBER 15, 2009

What types of metrics do B2B marketers need to measure a marketing campaign's success? We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Adobe Experience Cloud Blog

FEBRUARY 10, 2014

Author: Mike Telem This year, one of your top marketing priorities should be to take a long, hard look at your digital advertising strategy. Current digital advertising methods make it difficult to generate qualified sales leads with anywhere close to a reasonable cost-per-lead.

Paid Search Agency 48

Paid Search Agency Optimization Personalization Ads 48

Metadata

AUGUST 31, 2020

If you really want to leverage demand generation practices in your account-based marketing programs in 2020, you can’t stop at engagement. It’s a signal, and it’s important, but not the end goal for a marketer. Why do we assume that it will all follow a waterfall that leads to a conversion?

Demand Generation 98

Demand Generation Cost per Lead Cost Per Click Account Based Marketing 98

Content Standard

OCTOBER 2, 2014

In my last two posts, I’ve shared nine ways tech enterprises drive business-to-business (B2B) sales by content marketing with influencers and six content amplification tips to level up their results, both of which presented logical paths to revenue creation. Is Content ROI the Same as Marketing ROI? No, and yes.

ROI 40

ROI Top of Funnel Enterprise Management Lead Ranking 40

Metadata

DECEMBER 1, 2020

Metadata’s autonomous demand generation platform performs ahead of objectives for Virtana marketing team, yielding over 1k inbound leads from target accounts San Francisco, CA, Dec. The leads were better, our quality was increasing, and the price per lead was decreasing.

Marketing Analytics Tools 52

Marketing Analytics Tools Demand Lead Ranking Enterprise Management 52

SWZD

AUGUST 23, 2017

How do you measure demand generation success? What data do you depend on to make decisions on content development, audience and account targeting, and marketing channels? Are you able to measure the ROI on your resource allocation and budget management? emedia, Sr Marketing Manager.

Demand Generation 48

Demand Generation Top of Funnel Demand Account Based Marketing 48

Digital B2B Marketing

JUNE 7, 2012

Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. this list will be updated with your additions. SEM : Search Engine Marketing.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

The ABM Agency

MARCH 28, 2023

Reading Time: 12 minutes Reading Time: 12 minutes Marketing is a constantly evolving field that presents businesses with various challenges. In this blog post, we will explore some of the biggest marketing challenges faced by businesses today and how to overcome them.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52

Metadata

DECEMBER 8, 2021

So you’re up to speed on the difference between ABM and demand gen tactics , you’ve launched a couple of campaigns , and leads are starting to trickle in. The calculations tend to be generous, giving marketers way too much credit for the impact their marketing programs generate. Keep it simple.

Account Based Marketing 98

Account Based Marketing ABM Ideal Customer Profiles Sales Management 98

Inbox Insight

JANUARY 5, 2023

What is demand generation? Demand generation is a B2B marketing strategy that leverages inbound methodology to drive interest and awareness in your product or service. 4 common misconceptions of demand generation. 4 common misconceptions of demand generation. Demand gen vs lead gen.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52