Cost per Lead Demand Generation Demo Software 
Metadata
JULY 22, 2020
Both demand generation and account-based marketing (ABM) are as old as marketing itself: after all, somewhere around 90 percent of marketing is generating demand. However, while demand generation has been knitted into MarTech for years now, ABM software, as a category, is newer to the scene.
Metadata
JANUARY 7, 2021
The team built a campaign to drive awareness, interest, and demo requests from buyers within target accounts. Using this new tactic, Metadata increased platform demo requests 300% and reduced monthly cost by 20%.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Zoominfo
NOVEMBER 29, 2021
While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Get a Demo Performance Metrics by Channel Choosing B2B marketing KPIs for your team starts with analyzing your active campaigns. Demos : Number of MQLs that sign up for a scheduled demo.
Directive Agency
APRIL 21, 2023
In fact, 86% of software buyers use peer review sites when buying software. Ensure the directory ranks high on a search for “best (your primary software category).” At PartnerStack, we ran a 3-month pilot on a directory that doesn’t rank on the first page of our primary buyer search term, “best partner management software.”
Metadata
APRIL 9, 2024
Since customers moved from buying perpetual licenses to buying subscription a couple of decades back, it is now on us, the SaaS companies, to ensure our customers use the software in the most effective way to generate clear roi, and ultimately – revenue. Demand generation. What’s their current cost per lead (CPL)?
Zoominfo
JANUARY 5, 2023
At ZoomInfo, our demand generation team engages hundreds of thousands of global customers and prospects every month using our MarketingOS platform. Before MarketingOS, if the team wanted to target a specific audience, they had to manually onboard and match audience lists with each display ad platform.
Metadata
NOVEMBER 15, 2018
We used this marketing strategy in two ways in order to target the network attending the game. As all marketers know, the target audience isn’t the only area you should focus your attention on when launching a campaign. Due to the volume of targeted ads and competitive advertising nature of these events, we lost 55% of our bids.
Expert insights. Personalized for you.
98 
Let's personalize your content