The Lead Agency

MARCH 17, 2019

Despite a growing list of competitors in the social media space, Facebook’s user base on continues to increase every year. As do the marketing opportunities on the platform, as the company continues to update its capabilities and attract a wider audience. Digital Marketers know the power of the Social Media giant and spent $16.6

Advertising Agencies 48

Advertising Agencies Facebook Cost Per Click Advertisements 48

Webbiquity

JULY 19, 2016

What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases. That is, search engine algorithms understand that words like “car,” “motor vehicle” and “automobile” are synonyms. 1) SEMrush.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Hubspot

NOVEMBER 6, 2018

From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. Marketing campaigns can do the same for your business. Advertising is a component of marketing.

Paid Content 101

Paid Content Campaigns Paid Search Agency Planning 101

QuanticMind

SEPTEMBER 5, 2018

Keyword research is the foundation of pay-per-click advertising. What terms are used in the ads, and what are you bidding on? Ever since Google made SSL Search its default mode back in 2011, Google Analytics has not been the goldmine of keywords that it once was. Looking Up Search Terms in Google Webmaster Tools.

Paid Content 40

Paid Content Keywords Research Sales Management 40

Hubspot

JUNE 19, 2014

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. 60 Common Marketing Acronyms. CMO: Chief Marketing Officer.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

ClearVoice

NOVEMBER 18, 2019

An editorial style guide is an essential go-to source for your organization’s content and writing, and includes your standards for grammar, punctuation, word usage, sourcing, voice, tone, and even directives to support your organization’s core values. Create better content. So use it wisely. . Mission and vision.

Wiki 45

Wiki Guidelines Work Management Cost Per Click 45

Directive Agency

MAY 9, 2017

B2B marketing is no easy task. There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? Part 4: Content Marketing. Part 5: Search Engine Optimization. Part 6: Pay Per Click Advertising.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85