Directive Agency

JULY 23, 2020

Google Display ads. Many marketers are conditioned to looking at one or two universal metrics across every channel but this isn’t always going to be the best strategy. Bottom-of-funnel advertising should focus on gaining a share of the search engine results pages (SERPs) for high-intent keywords. Facebook ads. LinkedIn ads.

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

LeadSquared

SEPTEMBER 16, 2015

In our last webinar, we discussed how to optimize your Google Adwords campaign for lead gen success. The session was followed by an interesting discussion on benefits and best practices for marketers using Google Adwords to generate leads. You can but make sure it does not violate any terms and conditions by Google.

Adwords 52

Adwords Lead Gen FAQ Webinar Metrics 52

Single Grain

MARCH 23, 2020

Well, you can do exactly that with Google Keyword Planner, a free keyword research tool offered by Google, that helps you: Get new keyword ideas for both new content and your Google Ads. Google Keyword Planner can help you do all that and more. What Is Google Keyword Planner? How to Access Google Keyword Planner.

Keywords 124

Keywords Paid Content Google API 124

Single Grain

AUGUST 10, 2023

Work With Us PPC Bid Strategies: Google Automated and Smart Bidding Strategies Maximize Conversions Maximize Conversions bidding strategy focuses on driving the highest possible number of conversions. Enhanced Cost Per Click (ECPC) ECPC combines manual bidding with automated Google AdWords bid adjustments to maximize conversions.

Cost Per Thousand 52

Cost Per Thousand PPC Cost Per Click Allocation 52

Single Grain

MAY 29, 2023

Looking to launch an international PPC campaign on Google, Facebook, Amazon or other PPC ad platforms? Optimized and ROI-friendly pay-per-click ads help drive targeted traffic, increase brand visibility and boost conversions across multiple countries and languages. This guide is for you.

Paid Content 52

Paid Content PPC Paid Search Agency Budget Programs 52

Convert

NOVEMBER 8, 2022

You don’t just want to know the CPC of your campaigns, but you should aim to understand the CAC (or lead acquisition cost at the very least) for every single keyword. All costs go up. CPL or CPC depending on your business model is optimized using A/B testing on Ad Copy, or Audiences. Ruben Camerlynck, Saasb2b. Everything!

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Directive Agency

MAY 9, 2017

New opportunity identification in SERPs. Share to 10+ Google+ Groups on Blog Topic or Industry. ” If they select “Yes” then (using conditional logic) have a final form field show up at the bottom asking for their phone number. Reviewed number of organic landing pages in Google Analytics.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85