Remove Cost Per Click Remove CPM Remove Guidelines Remove Lead Capture
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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

Decide where you want visitors to be directed when they click on your ad -- either to a specific LinkedIn page, or to a website. Of course, there are a few guidelines around the copy that we would suggest. The two options you have for any pay-per-click advertising are: Cost Per Click (CPC).

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Create LinkedIn Ads in 4 Steps to Generate Leads

LeadSquared

It would depend on the objective of your ad (if you are trying to capture leads, a standalone landing page with lead capture form is recommended). The mode of payment, budget, lead management and a preview of your campaign is what you will find here. Be sure to read the guidelines provided before you create an ad.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

In this section, the three options you have are: Automated bid , which allows LinkedIn to determine what amount will maximize your campaign objective and whatever option you choose (Clicks, Impressions, or Conversions). Maximum cost-per-click (CPC) bid , where you'll be charged each time someone clicks on your ad.

Linkedin 101
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Google AdWords for Beginners (Webinar Recording & FAQ)

LeadSquared

How is the goal of lead capturing and transaction based, different? Generally, if you are generating leads for nurturing and converting them later, you would use lead gen goal, and if monetary transactions happen through your ads, then you would use transaction. Check the approximate CPC for your keyword.

Adwords 52