How to Run LinkedIn Ad Campaigns: A Beginner's Guide
Hubspot
FEBRUARY 2, 2017
And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. Decide where you want visitors to be directed when they click on your ad -- either to a specific LinkedIn page, or to a website. You'll be charged each time someone clicks on your ad.
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