Remove Cost Per Click Remove CPC Remove Personalization Remove Salesforce.com
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Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Being able to send and receive email to someone in your database and gauge the interest of that person in the content you send them is essential.

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Free Online Marketing Tools for Marketers

Anything Goes Marketing

Yahoo CPC ROI tool : Calculate the ROI from your cost per clicks vs. sales generated. RSS Feeds Feed Advisor : If you're looking for web feeds to add to your website, newsletter blog or just for your personal research, consider checking this site out. You can purchase a more advanced tool on a per month basis.

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42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

PPC : Pay Per Click. May refer to paid search or other CPC priced media programs. UX : User Experience Online Marketing Acronyms CTR : Click Through Rate or Click Rate. Calculated as clicks divided by impressions. CPC : Cost per Click. Salesforce.com.

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PPC and Marketing Automation, Webinar Transcription

Lead Liaison

And then of course there’s quality score and if anybody has managed a pay-per-click campaign, they understand that quality score is a big contributor. It’s part of the Google algorithm on the paid search side to help you get the best cost-per-click essentially. So were they doing a branded search?

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Examples: Salesforce.com, Google. CoCA: Cost of Customer Acquisition (See CAC). Take a CMS (Content Management System), and optimize it to deliver customers the most personalized web experience possible. CPA: Cost-per-Action. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead.