Remove Cost per Acquisition Remove Long Tail Marketing Remove Purchase Intent Remove Youtube
article thumbnail

How To Optimize Your Landing Page For Better PPC

Unbounce

Across social platforms like Facebook, Instagram, Twitter, LinkedIn, and Youtube, standard placements for display ads are: Stories Timelines Video feeds Right column (Facebook) Marketplace (Instagram) Explore section Messenger inbox and sponsored messages. Google, Facebook, Youtube, Bing, LinkedIn). Image courtesy of Bloomberg Wealth.

article thumbnail

12 Best PPC Strategies to Easily Maximize Your ROAS

Single Grain

This type of PPC ads appear in search engine results pages when users search for specific products , showcasing relevant products from various online retailers: Video Ads : Video ads appear within video content on platforms such as YouTube or other ad networks. Work With Us PPC Advertising FAQs What are CPC, CTR and CPA in PPC strategy?

ROAS 52
article thumbnail

How to Build a Powerful Marketing Funnel (Step by Step)

Single Grain

Paid Ads (Facebook, YouTube, Google, etc.): Craft ad campaigns that focus on problem awareness rather than direct product promotion. Action Tip: Investigate where and how your competitors have been advertising the longest, as it may indicate effective channels for raising problem awareness. Add social proof to your site.