Hinge Marketing
JANUARY 5, 2016
Working in the AEC (Architecture/Engineering/Construction) industry for over ten years as a marketing consultant, I have seen many companies thrive, and I have sadly seen many businesses close their doors. You see, clients don’t want to review 50 proposals to get to a short-list of 3-5 companies to interview.
Marketing Craftmanship
JANUARY 16, 2013
Is Your B2B Marketing a Tactical Hodge Podge? B2B firms invest significant dollars and hours maintaining a broad range of marketing tactics that may or may not demonstrate economic value. When this situation exists, a B2B firm is not marketing; it’s simply making Tactical Soup. Put every marketing tactic under the microscope.
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Hinge Marketing
NOVEMBER 24, 2015
They were open, sincere, and frank with the audience of AEC marketers, business developers, and principals. They want brevity because they are busy, and most of the “padding” in those larger proposals is just fluff to boost the firm’s egos. Three main themes resonated throughout each of their answers.
Hinge Marketing
MARCH 22, 2016
In most B2B industries, including other professional service firms, you hire a team, market how their skills help overcome business challenges, and the firm grows. Imagine hiring a CPA firm based on their OSHA record. This process is how clients short-list firms without the hassle of reading 50 proposals. How Hinge Can Help.
NuSpark Consulting
JULY 2, 2012
Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.”
NuSpark Consulting
JULY 2, 2012
Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.”
SnapApp
APRIL 4, 2018
Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .
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