Hinge Marketing

JANUARY 5, 2016

Working in the AEC (Architecture/Engineering/Construction) industry for over ten years as a marketing consultant, I have seen many companies thrive, and I have sadly seen many businesses close their doors. You see, clients don’t want to review 50 proposals to get to a short-list of 3-5 companies to interview.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 48

Hinge Marketing

DECEMBER 9, 2013

Such is the case with CPA marketing. Every day we talk with accounting firms that are held back by partners with outmoded views of marketing. So we decided to take action and identify the most destructive and pervasive CPA marketing myths. CPA firms underestimate it’s importance. Sound familiar?

Cost per Acquisition 48

Cost per Acquisition CPA Planning Work Management 48

Single Grain

JANUARY 15, 2020

You need a constant flow of leads in order to generate more sales and get an edge over your competitors so that they don't snag those precious customers first. Online lead generation is important for every industry. Content marketing costs 62% less than traditional marketing and delivers 3x as many leads.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132