Forrester B2B Summit EMEA 2023: Focusing on Customer-First
Modern B2B
OCTOBER 20, 2023
When the economy isn’t favourable, it typically makes new business acquisition tough, so naturally, we turn to existing customers. That’s a nice stat, right? For example, what’s the return on (our) investment, what’s the cost per acquisition (to us) etc. This creates a dual problem. And you get focus.
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