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Forrester B2B Summit EMEA 2023: Focusing on Customer-First

Modern B2B

When the economy isn’t favourable, it typically makes new business acquisition tough, so naturally, we turn to existing customers. For example, what’s the return on (our) investment, what’s the cost per acquisition (to us) etc. This creates a dual problem.

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Measuring Customer Experience for B2B Marketers

Oktopost

They are looking for three primary KPIs from these products and services – increasing sales-process efficiency, cost-saving, and overall client fulfillment. Tracking leads stemming from ads and their cost-per-acquisition (CPA) is instrumental in determining an ad campaign’s ROI. . Social Media .

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What are the top skills you need for digital marketing?

Martech

By hiring marketers who can effectively analyze data and glean insights, organizations can stay ahead of the curve and make more informed decisions. As brands grow and become more data-driven, marketers who can effectively navigate and interpret data are highly valued. This is a trend that I’ve seen over the last 5 to 7 years.

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ABM ROI Numbers for the CRO

Terminus

Numbers a CRO Will Love: According to a commissioned study conducted by Forrester Consulting on the Total Economic Impact of Terminus, a sample set of Terminus customers reported 60% more meetings scheduled by SDRs. Customer Acquisition Cost (CAC). All music to the CRO’s ears. million and an ROI of 313%.

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7 Lead Generation Strategies Supercharged With a Data-Driven Approach

DealSignal

According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. With data fueling your personalization, you can set up effective automated nurture campaigns that send personalized content based on your leads’ interactions and behaviors.

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How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

In Ryan Skinner''s Forrester report, “ Put Distribution at the Heart of Content Marketing ,” he talks about traditional online ad networks and the quickly growing ecosystem of paid content distribution channels. For some it can be highly effective, but for others it can feel like no one is listening. Content Distribution.

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. Image Caption: Great content remains key to effective B2B lead generation.