Distribution 101: The Content Marketer’s Guide to Facebook Ads Tips
Contently
APRIL 25, 2023
Some questions to ask: Are you trying to build awareness, encourage engagement, or drive leads and sales? For example, Asana has a top-of-funnel ad promoting a topical blog post as well as mid- and bottom-funnel ads promoting their product with a call-to-action to sign up for a trial. What metrics do you plan to measure?
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