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Distribution 101: The Content Marketer’s Guide to Facebook Ads Tips

Contently

Some questions to ask: Are you trying to build awareness, encourage engagement, or drive leads and sales? For example, Asana has a top-of-funnel ad promoting a topical blog post as well as mid- and bottom-funnel ads promoting their product with a call-to-action to sign up for a trial. What metrics do you plan to measure?

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Sounding off on podcast advertising

illumin

Specifically, it is a type of digital advertising where businesses promote their products, brands, or services through audio content distributed via podcasts. They only get paid when and if their promotion results in sales or conversions. It is essentially the price paid for every one thousand impressions or plays per episode.

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A Complete Guide to Account-Based Marketing (ABM) For Marketers (Examples Included)

Pam Didner

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. Why is it important for sales and marketing? Simply put, ABM is a marketing strategy in which: “Marketers leverage existing marketing elements creatively to help sales close deals with key accounts.” What is account-based marketing?

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How To Optimize Your Landing Page For Better PPC

Unbounce

Across social platforms like Facebook, Instagram, Twitter, LinkedIn, and Youtube, standard placements for display ads are: Stories Timelines Video feeds Right column (Facebook) Marketplace (Instagram) Explore section Messenger inbox and sponsored messages. Google, Facebook, Youtube, Bing, LinkedIn). Sales will always be a top priority.

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Moving From an Old-School Lead Gen Playbook to a Demand Gen Machine

Metadata

Collecting contact information from interested prospects so your sales team can follow up with them. If Sales can’t get in touch with the prospect (they usually can’t), the prospect gets added to an automated nurturing sequence to stay top of mind. For whatever reason, this small but oh-so-valuable tactic got lost on B2B companies.

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The Entrepreneur’s Guide to Outsourcing With Ease (and Growing Your Business Fast!)

ClearVoice

This goes beyond using apps to manage your business yourself to hiring other humans to help. It also helped me get more business development, marketing and sales done,” says Bowles. Hiring outside your country of residence can present challenges, too, as does managing a remote team. When should you outsource?

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5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

Advertisers now have a number of ways to target their audiences, which makes distributing ad spend a challenge. We’ve not only organized the process of developing a PPC strategy into an easy framework, we’ve also created a quick PPC Strategy Checklist to ensure the strategy you do eventually develop is an effective one. Drive sales.

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