Customer Experience Matrix

JUNE 13, 2016

But most vendors serving the ABM space have taken a much narrower approach, either in providing data about accounts, managing campaigns against externally-built account lists, or providing account-level metrics such as coverage, engagement, and funnel velocity. Then I saw ZenIQ. Now things start get interesting.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

Vidyard

MARCH 5, 2021

From prospecting to sending out pre-made marketing content, follow-ups, demos, or pricing proposals—using video for sales is moving from exploration to serious investment for most organizations. The best part of using an online video platform for sales is having a direct correlation to revenue by integrating view data with your CRM.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

ANNUITAS

MAY 13, 2021

Does it offer a solid integration with Salesforce (or other, leading CRM), including a view into the lead, contact, account and opportunity objects? Three, all of the add-ons and plug-ins result in decreasing strategic use of CMS, MAP, and CRM; thus, core systems are used in a less sophisticated and mature fashion over time.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

chiefmartech

DECEMBER 9, 2019

This well-known yet not well-quantified phenomenon was the motivation for Chris Elwell and Jennifer Cannon of MarTech Today to launch a research study, Martech Replacement Survey 2020: What Motivates Marketers to Change Applications & Vendors. I picture every martech vendor sitting on the edge of their chair for this one.

Marketing Automation Services 70

Marketing Automation Services Case Studies Vendors Gartner 70

Vidyard

MARCH 5, 2021

From prospecting to sending out pre-made marketing content, follow-ups, demos, or pricing proposals—using video for sales is moving from exploration to serious investment for most organizations. The best part of using an online video platform for sales is having a direct correlation to revenue by integrating view data with your CRM.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Onalytica B2B

JULY 16, 2018

There were 66 seminar sessions across 8 topic streams from the leading names and influencers in the B2B space providing new, innovative and inspiring ideas, as well as the exhibition space featuring leading edge B2B suppliers and vendor brands plus the Tech Playground. CRM is not a platform, it’s a strategy. Customer journey mapping.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

TrustRadius Marketing

NOVEMBER 2, 2022

The vendor boasts users among ninety-nine percent of the Fortune 500, and that their customers include Google, GE, NBC Universal, and Johnson & Johnson. HubSpot CRM. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. LEARN MORE. LEARN MORE. LEARN MORE. Sage Intacct.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52