Contently

MARCH 26, 2021

While traditional advertising—television, billboards, radio, sponsorships—could only be correlated with sales, display advertising promised marketers the dream of something that had long eluded them: precision. A few years ago, Hubspot did a survey on which types of digital ads people disliked the most. I have a theory.

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Hubspot

DECEMBER 3, 2018

The "TV" preference accounts for news viewed on either local, network, or cable channels -- and seemingly does not include those who watch televised news on such channels through a streaming device or service (like Roku or Hulu). "Just over four-in-ten U.S. adults (44%) prefer TV, compared with about a third (34%) who prefer the web.".

Cable 75

Cable Television marketing Broadcasting Curation 75

Hubspot

OCTOBER 18, 2018

We've discussed the latter before, when HubSpot VP of Marketing Meghan Keaney Anderson pointed to the lack of a widespread replacement for Facebook's ability to keep users connected to family, friends, and news. Television was the top medium for advertisers for years, and there was no actual way to prove a direct correlation to sales.

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Paid Content Facebook Television marketing Correlation 71

Hubspot

JUNE 7, 2017

Specifically, they looked at how language associated with these emotions correlated with the number of users who converted on a page. Television shows like House of Lies paint an image of the cutthroat consultant out to make a buck. Download the full report here , or check out some of the juicy insights below.

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Landing Pages Copywriting Conversion Correlation 77

Lake One

MAY 23, 2019

Many credit HubSpot’s co-founder and CEO, Brian Halligan with creating inbound marketing. From there, they built the marketing powerhouse platform Hubspot around that theory. The History of Inbound Marketing – The Perfect Storm. That certainly doesn’t mean there isn’t value in these tactics.

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Moz

OCTOBER 15, 2020

When you have new content, sharing socially, there's a high correlation between social shares and content ranking. You see television commercials do this, like in a Super Bowl commercial they'll say, "Go to Google and search for Toyota cars 2019." Share socially. Really obvious step, sharing socially. Thanks, everybody.

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Hubspot

FEBRUARY 9, 2012

Take a look at the results of an experiment NeuroFocus ran with a Visa ad on television, on a corporate web page, and on a social media site. Connect with HubSpot : Different Types of Ads: There's higher attention and emotional engagement with social media ads than with TV ads or ads on a corporate web page. Image credit: digitalbob8.

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