Litmus

MARCH 13, 2023

I also followed email marketing experts like Joanna Wiebe and Val Giesler. When I finally got the chance to work with emails, I started with email copywriting as a subcontractor for other email experts. I gotta thank Val Geisler for that. By process of elimination. Huge shout out to the email geeks community on Twitter.

Communities 66

Communities VALS Copywriting eCommerce 66

Litmus

JUNE 7, 2019

That’s why we’re thrilled to have email guru Val Geisler join us in Boston and San Francisco with her workshop, From Onboarding to Re-Engagement: Driving Business with Lifecycle Campaigns. How to write conversion-focused email copy when you aren’t a highly trained copywriter. Level: For Everyone. Get your ticket ?.

VALS 49

VALS Paid Search Agency Enterprise Management Email Campaigns 49

Litmus

JANUARY 3, 2019

Live Optimization is one of the most popular sessions at our Litmus Live conferences because our panel of email experts helps marketers improve real-life emails and everyone learns in the process. In it, onboarding email expert Val Geisler and Litmus’s Chad S. Learn from real-life onboarding emails, submitted by your peers.

Peer-to-peer 62

Peer-to-peer Optimization VALS Copywriting 62

Unbounce

JULY 30, 2019

Liana Patch, Punchline Conversion Copywriting. This special shouldn’t be mentioned until this step in the process, of course. That’s why good copywriting is typically you-oriented : it focuses on the wants and needs of the reader. Liana Patch, Punchline Conversion Copywriting. A clever use for popups or sticky bars.

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

Litmus

SEPTEMBER 25, 2023

How can we make that process simpler and easier for our brains? “The ” – Leah “Generative AI is the best help for a senior copywriter.” First on the Professional track was an insightful and practical look at getting organizational buy-in from Val Geisler. Thanks for the tips, Val!

Marketing AI 97

Marketing AI VALS Top of Funnel Work Management 97