Hinge Marketing
NOVEMBER 29, 2013
The Pro Copywriting Trick that Gets Prospects to Say Yes. One of the keys to selling is learning how to overcome objections – and that holds true for copywriters. Effective copywriting begins with “creative prescience,” or understanding what your clients will think after they read your copy. CEO Marissa Mayer.
Marketing Insider Group
JANUARY 24, 2013
Eloqua – Eloqua - Eloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Connecticut · [link]. Vienna, VA – [link]. Southern California – [link].
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Marketing Insider Group
JANUARY 13, 2011
You can see a recent article on her blog that also covers the famous Content Grid from Joe Chernov , Director of Content from Eloqua. Finally, check out Rachel Foster for guidane on strategy and tips on copywriting and how to drive leads with content. Image from Flickr Creative Commons user: smemon87.
The Effective Marketer
MARCH 10, 2011
For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market. After all, now that they have the deep pockets to invest in improving their product , maybe their solution will start looking more like what marketing automation vendors have been selling for some time now. United States License.
The Effective Marketer
MARCH 9, 2010
Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. 3 Responses to Email Design Review Gallery Jodi Kaplan says: March 12, 2010 at 5:42 pm I think they got caught up in the design tools and forgot to focus on the basics: readability, usability, and good copywriting.
The Effective Marketer
FEBRUARY 15, 2010
A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). Analyze the results you get by segment (geography, products purchased, industry targeted, job titles, etc.) OK, if you insist, here are some links to benchmarks I found online. United States License.
SnapApp
APRIL 4, 2018
Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. Tracking method – Eloqua. . . Thunder Bay Media | Copywriter and Content Geek. . . CTR, Unique CTOR, Forwards/Shares and links clicked on. Adam Honig. Spiro | CEO. . . . - Derek Cromwell.
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