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Technical Content Smarts: How to Write a White Paper (And Promote It)

DivvyHQ

Here's a comprehensive guide to help you with the entire process, including: strategy, SME collaboration, white paper creation, and promotion. Learn how to write a white paper and showcase that technical know-how. Never done it before? Let's go!

Paper 89
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ClickInsights: What is your favorite white paper? Why do you like it?

Ambal's Amusings

As part of my weekly Friday FREE White Paper List on the WhitePaperPundit.com blog , I have an opportunity to review hundreds of white papers that have been freely distributed via Twitter. Bright, colorful SME quotes represented as large page callouts. Find her website at Global Copywriting. ”, a “White Paper 2.0”

Paper 100
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ClickInsights: What is the biggest mistake to avoid when writing a white paper?

Ambal's Amusings

Bob Bly's CopyWriting Blog. Scribd for reference and distribution of white papers. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers. Find her website at Global Copywriting. Bob Bly's Book The White Paper Marketing Handbook. WhitePaperSource Online Forum.

Paper 100
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The Brand Marketer’s All-Inclusive Guide to Generative AI

Content Standard

In November 2022, ChatGPT, an artificial intelligence chatbot and the fastest-growing app in human history , took the marketing world by storm—introducing new possibilities for content creation, optimization, and distribution. Scale SME content – Create evergreen SME content like webinars, podcasts, and demo videos.

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6 Tips for Scaling Up Content Production without Sacrificing Quality

Single Grain

Whether you’re head of content marketing in a larger company, part of a lean distributed team, a solo entrepreneur or somewhere in between, scaling up is essential to brand building. Here are three models that work: Internal Brand Editors, Outsourced SME Copywriters. Even a single copywriter can double your output.

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Killer Questions to Ask Before Starting a White Paper Project

Ambal's Amusings

This is certainly a question that every white paper writer asks, but such a question can be taken in one of two different directions: Either questions to ask yourself before starting a white paper project or questions to ask of your subject matter expert (SME) as part of the white paper development process. Jonathan Kantor Recommends.

Paper 100