Martech

JULY 13, 2023

With creative workers across the board, including marketers, looking to a future of generative AI-powered content creation, some of the highest profile vendors of the disruptive technology are facing regulatory inspection and at least one lawsuit. Been using this private property to train its AI technology, including its chatbot, Bard.

Marketing AI 81

Marketing AI Generation Copyright Marketing Proposals 81

Salesforce Marketing Cloud

MAY 12, 2023

“Most countries are just trying to ensure generative AI is subject to existing measures around privacy, transparency, copyright, and accountability,” said Danielle Gilliam-Moore, director, global public policy at Salesforce. Copyright concerns : Because GAI tools pull from vast data sources, the chance of plagiarism increases.

Marketing AI 52

Marketing AI Generation Copyright Business 52

Martech

APRIL 19, 2023

As vendors introduce new AI-enabled capabilities, it will require reevaluating the components of the martech stack and potentially replacing anchor systems that have been in place for a long time. A straightforward way to test is to look at the size of the data set a vendor is using to deliver their capabilities.

Marketing AI 107

Marketing AI Marketing Automation Services Work Management CMO 107