Act-On

NOVEMBER 7, 2023

Click Rate: Number of clicks divided by number of emails delivered. Click-Through Rate (aka Click-to-Open Rate): Number of clicks divided by number of emails opened. Inbox Rate: The percentage of emails that are delivered to a non-SPAM folder. And you shouldn’t try.

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

Hubspot

FEBRUARY 17, 2012

A segmented list means a more targeted and relevant email campaign, thus a higher response rate and less unsubscribes and spam reports. Open Rate - The percentage of emails opened in an email marketing campaign, or the percentage opened of the total number of emails sent. All rights reserved. All rights reserved.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Opt-out 28

Hubspot

DECEMBER 21, 2010

Open rate - The percentage of emails opened in any given email marketing campaign, or the percentage opened of the total number of emails sent. Your privacy policy builds trust especially among those who opt-in to receive email from you or those who register on your site. All rights reserved.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Privacy Policies 28

SendX

MARCH 12, 2020

You can’t track open rate, click-through rate, deliverability & other email performance metrics with free email service providers. You can see how your audience is responding to your subject lines looking at open rate metrics. Test which subject lines have a higher open rate & write similar ones.

Newsletter 195

Newsletter Curation Work Management Marketing Management 195