Martech

APRIL 25, 2024

Happy days Despite the proliferation of digital platforms, television remains a media cornerstone for broad swaths of the 50+ audience, followed by terrestrial radio. CTV and streaming platform CPMs can be as much as 10 times greater than the cost of premium television advertising. TV is as efficient as it is effective.

Television marketing 114

Television marketing Planning Paid Search Agency Peer-to-peer 114

Convince & Convert

SEPTEMBER 18, 2015

By delivering emails straight to the user’s inbox, the spillage involved in most other awareness generation methods like television is avoided. Spawning Conversions. This permanence of emails is a huge benefit, especially in situations like a product recall, product malfunction, changes to privacy policy, etc.

Email Marketing 167

Email Marketing Planning Cross-Selling Business 167

Industrial Marketing Today

APRIL 26, 2010

His 4C’s are: Content – the creation of a steady stream of engaging content Connection – connecting with the audience you wish to attract Communication – communicating with them in an ongoing conversation Conversion – and then converting them at the illusive moment of need What is content marketing? Copyright © 2010 Tiecas, Inc.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Online Marketing Institute

JANUARY 4, 2011

in journalism/advertising from the University of Texas at Arlington in 1993 and spent several years in traditional marketing (radio, television, and print) prior to venturing into all things "Web." 120 Broadway, 6th Floor, New York, NY 10271 | Legal Notices, Licensing, Reprints & Permissions | Privacy Policy.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Online Marketing Institute

OCTOBER 29, 2010

“In B2C, there are a lot of tools that measure the conversation,&# she said. “How many conversations, what was the reach of my campaign? While today it may be about the social tools we use to spread our message, tomorrow it will be about the platforms utilized to engage in constructive and effective conversations.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

DECEMBER 23, 2010

The notification that you’ve been tagged in a post, image or video is a fun surprise and makes your customers feel like you’re thinking about them even when they’re not actively engaging in your conversations at the time.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40