B2B Marketing Zone Posts

DECEMBER 1, 2010

Email campaigns should be the start of the conversation - Follow the Lead , November 10, 2010 Wither email marketing? Is the era of PR over? Chris Koch , November 5, 2010 Among the many interesting ideas thrown around at ITSMA’s annual conference this week was that the era of PR is over. Guard dog PR. Learn more here ).

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

MARCH 16, 2010

Growth Is Slowing The true size of the Twitter audience is a bit tricky to pin down because 55% of its users do so via third party and mobile applications. Functionally, everything Twitter does, Facebook does just as well, with the exception of mobile usage. Check ( Facebook Lite ). Retweet-style sharing tools?

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Webbiquity

NOVEMBER 12, 2013

How do marketers separate hype from reality in mobile? Is social media displacing PR? In a recent survey of B2B PR professionals, 94% said they use social media to promote announcements vs. 71% who use press releases. B2B PR Sense Blog ). B2B PR Sense Blog ). Between large and small businesses? Marketing Pilgrim ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

How do marketers separate hype from reality in mobile? Is social media displacing PR? In a recent survey of B2B PR professionals, 94% said they use social media to promote announcements vs. 71% who use press releases. B2B PR Sense Blog ). B2B PR Sense Blog ). Between large and small businesses? Marketing Pilgrim ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

PathFactory

SEPTEMBER 5, 2018

Masha Finklestein , SMB Growth, Devices and Mobility at Google. I focus on how we can provide something of value to our audience, get them in the door, get them familiar with our brand and hopefully see that conversation continue to an opportunity or a deal down the road. Emily Thurman , VP of Demand Generation at AlienVault.

Paid Search Agency 40

Paid Search Agency Ads Paid Social Agency Account Based Marketing 40

Magisto

OCTOBER 3, 2019

Advertising – Promoted content on social media. Conversion Rate – Percentage of people that commit to action while visiting a website. The conversion rate can be calculated on a landing page, a signup form, a product page if the customer adds the item to their cart or if they proceed to buy and so on. Sounds good?

Paid Content 40

Paid Content Top of Funnel Work Management Marketing Management 40

Webbiquity

SEPTEMBER 8, 2010

Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace. 80% of Twitter use is on mobile devices.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Hubspot

FEBRUARY 4, 2013

Posts You Might Like to Read: How to Calculate Your 2012 Advertising Budget. This blog covers all aspects of inbound marketing -- from top-of-the-funnel tactics, to conversion optimization, to nurturing and analytics. Should You Spend Money on Pay-Per-Click Advertising? How Social Media and Mobile Change Pricing Strategies.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28

Hubspot

FEBRUARY 4, 2013

Posts You Might Like to Read: How to Calculate Your 2012 Advertising Budget. This blog covers all aspects of inbound marketing -- from top-of-the-funnel tactics, to conversion optimization, to nurturing and analytics. Should You Spend Money on Pay-Per-Click Advertising? How Social Media and Mobile Change Pricing Strategies.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28

Vidyard

JULY 9, 2020

Advertising for Startups 3.5.1 Advertising Tips for Startups 3.5.2 Top Advertising Resources for Startups 3.6 They have to like what they find—no amount of advertising can make a breakfast cereal that burns people’s mouths successful, for instance. Advertising for Startups. Advertising Tips for Startups.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

Advertising for Startups 3.5.1 Advertising Tips for Startups 3.5.2 Top Advertising Resources for Startups 3.6 They have to like what they find—no amount of advertising can make a breakfast cereal that burns people’s mouths successful, for instance. Specific Marketing Tips for Startups 3. SEO for Startups 3.2.1

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

Webbiquity

NOVEMBER 28, 2011

16 social media statistics that might surprise you by Communications Conversations Arik Hanson lists social media stats from various sources showing that 75% of brand ‘Likes’ on Facebook come from advertisements. Almost one-third of all Facebook posts are created from mobile devices. • And 73% of U.S. And much more.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100