Lenny's Newsletter

AUGUST 29, 2023

sells software that’s $10k ARR) Geo (e.g. ” — Tomer London , co-founder and CPO The founders of Gong landed on three highly nuanced attributes: “We tried to narrow it down as much as possible. We said we’re only going to sell to software companies that are: Selling in the U.S.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Metadata

SEPTEMBER 28, 2023

Joe didn’t actually say that, but our conversation did kickstart my fascination with Metadata. Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Your CPL or CPO after a few campaigns are just your benchmarks. Why would I share this story with you? It’s too risky.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Webbiquity

JUNE 6, 2011

|Dan is not always able to tweet b/c of responsibilities or out on missions…but here are a couple more of my favorite tweets from Dan sent on 5/21 @AdScientist : ‘What is beautiful about social media are the relationships that can be built/started, conversations shared.’ Chuck Martin – @chuckmartin1.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100