Is paid social advertising still worth it in 2023?
Metadata
SEPTEMBER 28, 2023
After a few months, my cost per lead (CPL) was $3k, and I was in a frenzy. While our average account value (ACV) was much higher than that, I knew this level of spending wasn’t sustainable. Joe didn’t actually say that, but our conversation did kickstart my fascination with Metadata. My next move?
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