Is paid social advertising still worth it in 2023?
Metadata
SEPTEMBER 28, 2023
Joe didn’t actually say that, but our conversation did kickstart my fascination with Metadata. If you’re tracking metrics closer to pipeline and revenue, that’s great. Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Why would I share this story with you? It’s too risky.
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