Sana Commerce

JUNE 27, 2023

There’s one metric that you should be paying more attention to: Cost Per Order or CPO. What is CPO and why is it so important to your B2B business? Definition of cost per order in B2B Cost per order (CPO) is simply your total costs over time divided by your total number of orders over that same period.

CPO 52

CPO Order Cost B2B 52

Lenny's Newsletter

AUGUST 29, 2023

sells software that’s $10k ARR) Geo (e.g. ” — Tomer London , co-founder and CPO The founders of Gong landed on three highly nuanced attributes: “We tried to narrow it down as much as possible. We said we’re only going to sell to software companies that are: Selling in the U.S.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Metadata

SEPTEMBER 28, 2023

Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Those numbers can eat into your budget quickly, but accepting that you’re locked into that CPL or CPO forever and writing off paid social as “too expensive” is a mistake. and $4,950.64, respectively. It’s too risky.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Mereo

MAY 18, 2023

Pull-Through or Cross-sell / Up-sell: Defined by attachment rates and cross-sell or up-sell rates. Retention: Defined typically by revenue or customer numbers, but may also include rates by geography, industry or other market / product segment.

Pricing 36

Pricing Price Effectiveness Cross-Selling 36

Mereo

MAY 11, 2023

Selling organizations must stand on objective, solid, repeatable ground each time they set about pricing a new solution or bundle. As part of aligning to this principle, selling organizations need to think in terms of pricing structure versus the price itself.

Pricing 41

Pricing Price Enterprise Management Marketing Management 41

Webbiquity

JUNE 6, 2011

Chuck is Director of the Center for Media Research, MediaPost Communications, a NY Times Business best-selling author, CEO of Mobile Future Institute and mobile advocate. Past adventures CPO @Klout, CEO at Talkingpoint, president @MarketWatch, founder/chairman/CEO at BigCharts Philip’s. Chuck Martin – @chuckmartin1.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100